Just like Sweet Suite, the Toy Insider’s epic hot holiday toy event is going virtual this year. For the first time ever, we’re bringing you Holiday of Play @ Home!

Even though Holiday of Play will be an online event, it is still an invitation-only experience, designed for traditional media and established digital influencers who cover toys, play, and parenting. Attendance is limited to those who have established audiences.*

Is Holiday of Play @ Home right for you? We hope so! Check out the below guidelines to see if you fit our requirements. If you do, request an invitation now!

Influencers should meet at least two of the following*:

• At least 5,000 Twitter followers with consistent user engagement as well as original posts
• At least 10,000 YouTube subscribers
• At least 5,000 Instagram followers
• At least 10,000 Facebook likes with consistent engagement and original posts
• At least 20,000 TikTok followers
• A Minimum of 10,000 UMVs per Google Analytics
• *OR more than 100,000 followers on any ONE social media platform

Additional requirements:

• Active blog, YouTube channel, and/or social media site(s) for a minimum of six months with consistently published content each month in the previous year OR regular contribution to a larger blog network or website on a monthly basis.
• YouTube channels must be family-friendly and/or YouTube Kids approved.
• Proof of prior sponsored content, brand ambassador programming, or independent reviewing
• Proof of previous Sweet Suite coverage and/or proof of regular toy coverage.
• Regular involvement on social media platforms, including Twitter, Snapchat, Instagram, Tumblr, Facebook, and/or Pinterest with original posts, videos, or images and active engagement with other users.

Children under 18 must meet all of the following:

• Children under 18 may follow along with Holiday of Play @ Home under adult supervision. A parent or legal guardian will be responsible for managing the login. Children may watch and engage, but a parent or legal guardian must be physically present in the room the entire time. Children under the age of 18 will NOT receive their own login under any circumstances.

Media Requirements

• Holiday of Play @ Home will showcase the latest toys, games, playthings, and pop culture products. Members of the media are welcome to attend the event for potential coverage and can submit for credentials.
• Anyone who wishes to attend the event as media must RSVP using the official registration form, which will be sent out to approved influencers and media in September. All RSVPs will be reviewed before final entrance into the virtual environment is granted.
• Upon request, please be prepared to provide any/all of the following documentation demonstrating that you work for a credible news outlet, either on staff or on a regular freelance or contributor basis:
  • Two to three relevant articles/stories published with your byline within the last six months;
  • A company masthead with your name and title showing your employment with the outlet;
  • A business card from the outlet with your name and title;
  • A note of assignment from an editor on company letterhead or from an official company email.

Please note: Registration may close at any time if the event reaches server capacity. An invitation from an event exhibitor or sponsor will not grant you access to this event. You must RSVP with the Toy Insider directly to receive credentials and event access. Attendance in prior years does not guarantee entry to this year’s virtual event.

Please, please note: Absolutely no non-editorial spouses, siblings, children, staff, or contractors will be able to reserve a login for Holiday of Play @ Home. All attendees must be active digital influencers or editorial contributors to print, broadcast, and digital press outlets. 

The Toy Insider has the right to request proof of any and all claims by the applicant regarding these Holiday of Play @ Home Attendee guidelines. The Holiday of Play @ Home team has the right to prevent access to anyone who does not meet the requirements set forth above, or who has not shown professionalism to the Holiday of Play team before or during the Holiday of Play @ Home event. 

Click here to request an invite!

Still not sure if Holiday of Play @ Home is a fit for you? Contact us here, and please read our FAQs page for more info!