All year long, the toy industry was tight-lipped about what’s behind the hottest toy of the year—but now the secret has cracked.
Hatchimals, the newest line from Spin Master, is an interactive experience like we’ve never seen before. The Hatchimal is a magical creature that lives inside an egg—and that’s just the thing—the Hatchimal comes still in the egg. With the help of its owner and lots of love and care, the Hatchimal will peck its way right out of the egg and is ready to play. This is not a lie. This is real. This actually happens. ?
Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings.
Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.
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