Hasbro to Launch Iron Man AR Role-Play Experience

Hasbro is fusing an iconic superhero and classic role play with the new Hero Vision Iron Man AR Experience, set to launch this spring.

Kids will be able to battle like Iron Man with the movie-inspired mask, which combines iconic role play with Augmented Reality (AR) technology. The mask works with compatible mobile devices with the free Hero Vision app, where kids place a device inside the AR goggles, place AR markers around the play area, put on the AR mask, and then see digital images from the superhero’s world in front of their eyes. Kids will then be able to play in a linear narrative in the app or open ended play.

Each set comes with an AR mask, AR goggles, gauntlet, three AR markers, and one Infinity Stone. More details on additional Infinity Stones will come in the next few months.

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