The stylish dolls are meant to help kids express themselves through self-care, spa play, manicures, and makeup, with surprise fashions, accessories, and magical transformations to reveal. Each Glo-Up Girls doll comes with 25 fashion surprises, makeup that kids can magically apply to the doll’s face, color-changing nail play, hairstyling fun, fashionable apparel and accessories, a doll foot spa, a bath bomb with a surprise inside, and a beauty face mask for its human owner. The dolls will launch at Target in August.
There are six dolls, each with its own style, personality, and aspiration. Sadie is a warm-hearted giver with a fancy and frilly style. She aspires to be a world peace ambassador to create social harmony for all. Kenzie is charming, funny, and unfiltered, with a Hollywood posh style. She aspires to be a music industry mogul because music is her favorite way to express her “Glo.” Erin is clever, street-smart, independent, and loves pulling pranks on her friends. She has a creative and colorful style and aspires to be a renowned art star. Tiffany is shy at first, but is the most loyal friend once she opens up. Her style is casual-chic and she aspires to be the creator of the No. 1 social app. Alex is tech-savvy and sporty, with an awesome athleisure style. She aspires to be the CEO of a wearable tech company. Rose is an eternal optimist with a trendy, organic style. She cares about all living things and aspires to be an environmental leader.
Far out Toys is also launching a reality TV-style series, called The Glo Show, with the first episodes premiering on Saturday, July 17. The Glo Show features real-life teenage social media stars living in a house together and taking on Glo-Up challenges. From putting on a fashion show to facing fears in a hot air balloon, the girls learn that a little #GLO-tivation is all you need to take on the world. Visit gloupgirls.tv for a full introduction to the cast.
On Wednesday, July 14, the cast will appear virtually at our Sweet Sweet at Home event (Booth 701) to talk about what it’s like to be a real Glo-Up Girl. Email firstname.lastname@example.org for more info on how to attend this virtual meet and greet, and for a chance to win prizes at the event. On Saturday, July 17, Far Out Toys will host a launch party for The Glo Show with Instagram Livestream footage from the red carpet launch event in Los Angeles. To request a media pass or an influencer ticket for the Glo-Up Girls Launch Party, email email@example.com (Spots are extremely limited!).