These Lists Are Legendary

2024 TOY INSIDER GIFT GUIDE SUBMISSION GUIDELINES

Our seasonal gift guides reach billions of consumers each year, and every toy is tested by our experts. Learn more about how to submit your products for consideration!

The Toy Insider, the No. 1 source for the hottest kids’ toys and gifts, publishes two annual gift guides each year. The Spring & Summer Gift Guide features more than 200 of the hottest kids’ toys and games for summer fun, and is available exclusively on toyinsider.com. The Holiday Gift Guide features more than 350 toys, games, and gifts for kids of all ages, and is available on toyinsider.com and distributed in print to families all across America. 

These gift guides are highly competitive, with each and every item fully evaluated and play-tested by The Toy Insider team of toy experts, using The Toy Insider’s review criteria. Each guide gets billions of online and broadcast media impressions, with the backing of The Toy Insider’s seal of approval. Details on how to submit to each guide are clearly outlined below!


Top Toys
for Summer Fun

Submissions open:
Feb. 6-march 5, 2024

Our spring and summer gift guide launches on April 17, 2024 and will feature more than 200 of the hottest kids toys, games, and more for kids of all ages. Learn more about how to submit below!

ABOUT THE GUIDE

Featured online at toyinsider.com, The Toy Insider’s Spring & Summer Gift Guide will showcase the best toys and gifts to keep kids busy all summer long. Reaching millions of consumers, the gift guide will feature more than 200 toys for kids of all ages. The gift guide is broken down by age group (0-2, 3-4, 5-7, 8+) and will feature the best in outdoor fun, travel must-haves, educational items, and more. Now in its 19th year, The Toy Insider is a trusted resource for parents and gift-givers all year long.

HOW TO SUBMIT

If you have a great toy, game, or gift you’d like to have considered for inclusion in The Toy Insider’s 2024 Spring & Summer Gift Guide, please fill out the submission form below. Products must be new for 2024, and must be on-shelf by May 15. 

Due to the large number of submissions anticipated for review and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $150 PER TOY. Please note: Submitting your product does not guarantee inclusion in the guide. For insight on how we choose the toys in our guide, click here!

PRODUCT SAMPLES

One sample of each product* must be sent to The Toy Insider office (address below) no later than March 12, 2023:

The Toy Insider
Attn: Spring/Summer Gift Guide Submissions
307 7th Ave
Suite 501
New York, NY 10001
212-575-4510

*Please note:

  • If you are submitting a LARGE, oversized item (like a ride-on, swing set, 4-foot tall playset, etc.) please reach out to Marissa before shipping a sample.
  • Samples will not be returned to you unless you specifically ask for them back and include a return shipping label in the box with your samples. After evaluation, all items are donated or kept on hand for other media opportunities.
  • If you’ve already sent your product to The Toy Insider team for review or another opportunity, you do NOT need to submit another sample.
  • If no samples are available, please instead send a video demonstration, TVC, or other b-roll to Marissa (for internal use only).
  • Any questions related to product samples/demonstrations can be sent to Marissa.

Hot for the Holidays

submissions open:
may 7-june 12, 2024

Our highly anticipated Holiday Gift Guide launches on Sept. 17, 2023 and will feature more than 350 top toys, games, and gifts for kids of all ages. Learn more about how to submit below!

ABOUT THE GUIDE

Featured online at toyinsider.com and delivered in print to families all across America, the guide will showcase the best toys and gifts for the holiday season. Reaching millions of consumers, The Toy Insider Holiday Gift Guide will feature more than 350 toys for kids of all ages. The guide also includes The Toy Insider’s iconic Hot 20, 12 Under $20, and STEM 10 lists. In total, The Toy Insider generated more than 16.1 billion media impressions in 2022. Now in its 19th year, The Toy Insider is a trusted resource for parents and gift-givers all year long.

HOW TO SUBMIT

If you have a great toy, game, or gift you’d like to be considered for inclusion in The Toy Insider, please fill out the submission form. Products must be new for 2024, and must be on-shelf no later than Nov. 1, 2024.

Due to the large number of submissions anticipated for review and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $150 PER TOY. Please note: Submitting your product does not guarantee inclusion in the guide. For insight on how we choose the toys in our guide, click here!

PRODUCT SAMPLES

One sample of each product* must be sent to The Toy Insider office (address below) no later than June 30:

The Toy Insider
Attn: Holiday Gift Guide Submissions
307 7th Ave
Suite 501
New York, NY 10001
212-575-4510

*Please note:

  • If you are submitting a LARGE, oversized item (like a ride-on, swing set, 4-foot tall playset, etc.) please reach out to Ali before shipping a sample.
  • Samples will not be returned to you unless you specifically ask for them back and include a return shipping label in the box with your samples. After evaluation, all items are donated or kept on hand for other media opportunities.
  • If you’ve already sent your product to The Toy Insider team for review or another opportunity, you do NOT need to submit another sample.
  • If no samples are available, please instead send a video demonstration, TVC, or other b-roll to Ali (for internal use only).
  • Any questions related to product samples/demonstrations can be sent to Ali!

QUESTIONS OR COMMENTS?

Please contact Ali at ali@toyinsider.com if you have any questions regarding editorial submissions.

ADVERTISING INQUIRIES? 

For features and benefits of being included in The Toy Insider, as well as for advertising information, please contact Jackie Breyer at jackie@toyinsider.com or James Devin at jd@toyinsider.com.

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