The Toy Insider, the No. 1 source for the hottest kids’ toys and gifts, publishes two annual gift guides each year. The Spring & Summer gift guide features more than 200 of the hottest kids toys and games for summer fun, and is available exclusively on thetoyinsider.com. The Holiday Gift Guide features more than 300 toys, games and gifts for kids of all ages, and is published inside the November issue of PARENTS magazine and on toyinsider.com.
These gift guides are highly competitive, with each and every item fully evaluated and play tested by the Toy Insider team of toy experts, using the Toy Insider’s review criteria. Each guide gets billions of online and broadcast media impressions, with the backing of the Toy Insider’s seal of approval. Details on how to submit to each guide are clearly outlined below!
THE TOY INSIDER’S 2021 HOLIDAY GIFT GUIDE GIFT GUIDE
Submissions Now Open: May 12, 2021- June 16, 2021
ABOUT THE GUIDE
Featured in the November issue of Parents magazine and online at thetoyinsider.com, the guide will showcase the best toys and gifts for the holiday season. Reaching millions of consumers, the Toy Insider Holiday Gift Guide will feature more than 300 toys for kids of all ages. The guide also includes the Toy Insider’s iconic Hot 20, 12 Under $12, and STEM 10 lists. In total, the Toy Insider generated more than 4.5 billion media impressions in 2020. Now in its 16th year, the Toy Insider is a trusted resource for parents and gift-givers all year long.
HOW TO SUBMIT
If you have a great toy, game, or gift you’d like to be considered for inclusion in the Toy Insider, please click the link below to fill out the submission form. Products must be new for 2021, and must be on-shelf no later than Nov. 1.
Due to the large number of submissions anticipated for review and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $120 PER TOY. Please note: Submitting your product does not guarantee inclusion in the guide. For insight on how we choose the toys in our guide, click here!
One sample of each product* must be sent to the Toy Insider office (address below) no later than June 16:
The Toy Insider
Attn: Holiday Gift Guide Submissions
307 7th Ave
New York, NY 10001
- If you are submitting a LARGE, oversized item (like a ride-on, swing set, 4-foot tall playset, etc.) please reach out to Marissa and Ali before shipping a sample.
- Samples will not be returned to you unless you specifically ask for them back and include a return shipping label in the box with your samples. After evaluation, all items are donated or kept on hand for other media opportunities.
- If you’ve already sent your product to the Toy Insider team for review or another opportunity, you do NOT need to submit another sample.
- If no samples are available, please instead send a video demonstration, TVC, or other b-roll to Marissa and Ali (for internal use only).
- Any questions related to product samples/demonstrations can be sent to Marissa and Ali!
THE TOY INSIDER’S 2021 SPRING & SUMMER GIFT GUIDE
ABOUT THE GUIDE
Featured online at thetoyinsider.com, the Toy Insider’s Spring & Summer Gift Guide will showcase the best toys and gifts to keep kids busy all summer long. Reaching millions of consumers, the gift guide will feature more than 200 toys for kids of all ages. The gift guide is broken down by age group (0-2, 3-5, 6-8, 9+) and will feature the best in outdoor fun, travel must-haves, educational items, and more. Now in its 16th year, The Toy Insider is a trusted resource for parents and gift-givers all year long.
HOW TO SUBMIT
If you have a great toy, game, or gift you’d like to have considered for inclusion in The Toy Insider’s Spring & Summer Gift Guide, please fill out the submission form below. Products must be new for 2021, and must be on shelf by June 1.
Due to the large number of submissions anticipated for review and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $95 PER TOY. Please note: Submitting your product does not guarantee inclusion in the guide. For insight on how we choose the toys in our guide, click here!
Due to the ongoing global pandemic, we will add details on how to submit your product samples later in the season. In addition to product samples, you will also be encouraged to submit demo videos, b-roll, or TVCs to show the best attributes of your products.
QUESTIONS OR COMMENTS?
Please contact Marissa at email@example.com if you have any questions regarding editorial submissions.
For other features and benefits of being included in the Toy Insider, as well as for advertising information, please contact Jackie Breyer at firstname.lastname@example.org or James Devin at email@example.com.