The For Keeps Deluxe line featuring Jen, Jay, Lola, Michelle, and Stacy | Source: The Loyal Subjects/the Toy Insider

The For Keeps fashion doll line from The Loyal Subjects first promoted self-empowerment, diversity, and inclusivity when it launched last year, and now the For Keeps universe is introducing a new cast of stars with even more meaningful messages.

New additions to the For Keeps Deluxe line | Source: The Loyal Subjects

The For Keeps Deluxe line features a slightly upgraded fashion doll, offering multiple outfit changes, tons of accessories, and hair play. Each 5.5-inch doll has 10 points of articulation and comes with a For Keeps branded comb. Kids can store the 20 included affirmation stickers in the Cupcake Keepsake stash box or use it to pass notes back and forth, all with positive messages. The cast features Jay, the first male character in the For Keeps Universe, along with Stacy, Lola, Michelle, and Jen. 

The Flower Power line featuring Boo-Boo, Bea, Tulip, and Hope | Source: The Loyal Subjects

The guardians of the globe have also arrived as the cast of Flower Power. Boo-Boo, Bea, Tulip, and Hope, teaching kids how to safeguard the biodiversity of Earth with fashion themes inspired by the natural planet. Each 5.5-inch doll comes with an animal companion, multiple accessories, an additional outfit, 20 affirmation stickers, a doll stand, and a Flower Power hairbrush. All dolls feature nine points of articulation and are made with recyclable components.

Related: Bratz Shrink Down for Mystery Mini Dolls and Makeup

The Swoon line featuring Liam, Lily, Bonnie, and Delilah | Source: The Loyal Subjects

The For Keeps Universe is also heading to Paris, France for the Swoon collection. Liam, Lily, Bonnie, and Delilah are a crew of fashion, poetry, art, design, and painting enthusiasts. With nine points of articulation, kids can pose the dolls on the runway or in an art gallery. Each nautical-inspired doll comes with a recipe, an abstract painting, a diary, a poem, a sketch pad with colored pencils, and rub-on tattoos. The 5.5-inch dolls also come with two interchangeable outfits (Paris-by-Day and Paris-by-Night) and a variety of accessories, including a makeup kit, perfume, a luggage carrier, a handbag, a Swoon comb, and/or brush. 

The new dolls in the For Keeps Universe are recommended for kids ages 4 and up, and will be in stores soon for $19.99 each.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.

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