While most museums are closed these days thanks to the COVID-19 pandemic, a new one has opened its virtual doors in a realm that we can all visit safely: Instagram.
To celebrate the 90-year legacy of its iconic Fisher-Price brand, Mattel opened the Fisher-Price Toy Museum, with more than 90 different curated exhibits that were created by artist, set designer, and photographer Leila Fakouri to have an authentic museum feel while conjuring all the warmth that nostalgia brings.
“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s, or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” says Chuck Scothon, senior vice president and global head of infant and preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”
And what’s a museum without a gift shop?
Families can bring the nostalgia home with an exclusive assortment of 16 items that celebrate timeless toys in new ways. What kid (or grownup) wouldn’t want to be on the Fisher-Price Movie Viewer Film Crew? You can snag your own crew jacket along with floaty pens, socks, tote bags, and more right here.
