Fisher-Price #ThankYouHeroes

As the COVID-19 pandemic continues to spread, kids and families have been showing gratitude for the front-line workers who do so much for all of us. For some, those real-life heroes might even be a mom, dad, or another member of the family.

With that in mind, Mattel has created Fisher-Price #ThankYouHeroes, a new line of action figures that honors the workers who keep our communities running across the country. #ThankYouHeroes launches today with a collection of 16 action figures representing doctors, nurses, EMTs, and delivery drivers, each packaged in a collectible display box. For younger kids, the Fisher-Price Little People Community Champions set features five characters including a grocery store worker, delivery driver, doctor, nurse, and EMT.

Fisher-Price #ThankYouHeroes

“#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders,” says Chuck Scothon, senior vice president of Fisher-Price and global head of infant and preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

Fisher-Price #ThankYouHeroes

#ThankYouHeroes are available to preorder via the newly launched Mattel Playroom website. Each item retails for $20, from which $15 from each sale will benefit #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic.

Preorders for the special edition toys will be open through May 31 with shipment expected by December 31.

In recent weeks, Mattel has joined a number of toymakers in the fight against COVID-19 by supporting healthcare workers through the production and donation of masks and face shields in addition to supporting families affected by the spread of the coronavirus and its economic impact.

Looking for fun activities and resources for your family to do while staying safe at home? Click here for a full list!