As the COVID-19 pandemic continues to spread, kids and families have been showing gratitude for the front-line workers who do so much for all of us. For some, those real-life heroes might even be a mom, dad, or another member of the family.
With that in mind, Mattel has created Fisher-Price #ThankYouHeroes, a new line of action figures that honors the workers who keep our communities running across the country. #ThankYouHeroes launches today with a collection of 16 action figures representing doctors, nurses, EMTs, and delivery drivers, each packaged in a collectible display box. For younger kids, the Fisher-Price Little People Community Champions set features five characters including a grocery store worker, delivery driver, doctor, nurse, and EMT.
“#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders,” says Chuck Scothon, senior vice president of Fisher-Price and global head of infant and preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
#ThankYouHeroes are available to preorder via the newly launched Mattel Playroom website. Each item retails for $20, from which $15 from each sale will benefit #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic.
Preorders for the special edition toys will be open through May 31 with shipment expected by December 31.
In recent weeks, Mattel has joined a number of toymakers in the fight against COVID-19 by supporting healthcare workers through the production and donation of masks and face shields in addition to supporting families affected by the spread of the coronavirus and its economic impact.
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