This past Friday, Fisher-Price Inc. released a short film entitled Wishes for Baby, marking the official launch of its Best Possible Start marketing campaign. Directed by Patrick Creadon, and filmed with real parents from around the world on New Year’s Day and during the final days of December of last year, the short film is intended to capture the love and hopes all parents share for their children during their first moments.
Wishes for Baby is launched with paid media on Facebook, Twitter, and YouTube, followed by a six week social media engagement campaign across Facebook, Twitter, Instagram, and Pinterest to gather wishes and inspire genuine conversation with parents via #WishesForBaby. Parents can view the conversation at facebook.com/fisherprice.
Adele Enersen—an author, illustrator, and mother of two—will add a special touch to the engagement campaign by depicting the most popular wish themes from around the world. Each week, new prompts will encourage more sharing among community members, and responses will be adapted into a growing catalog of artistic expressions.