Top Toy Trend: Pet-A-Palooza

Every kid wants a pet, and now they can have one of their own, with some, but not ALL of the responsibility. Kids will love to play with and nurture their very own furry friends… read more

Top Toy Trend: Radical Reveals

Plain old blind bags are so 2016. This year, collectibles are full of fun reveals and multiple levels of surprises. From beasts buried in slime to tiny dolls hidden in confetti peppers, these toys are… read more

IAmElemental Releases Holiday Gift Sets

IAmElemental issued limited-edition holiday gift sets of its award-winning female superheroes. The gift sets feature female action figures from the company’s Series 1: Courage (Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear) and Series 2: Wisdom… read more

Top Toy Trend: Un-Bored Games

Game companies are ditching traditional boards for more interactive gameplay experiences. With an endless amount of board games out there, and board game clubs popping up in schools across the country, it’s important to stand… read more

Top Toy Trend: All the Feels

Tactile play is back in a big way—you feel us? Kids will love these toys full of slime, squishy, and sequin fun so much that they won’t want to put them down. And they don’t… read more

Top Toy Trend: Gettin’ Gross

Poop and farts and burps, oh my! This year, kids will have a blast with toys that stink—literally. There’s pimple popping, snot slurping, and toilet plunging, and we’re just getting started! These super silly toys,… read more

Cozy Up with Snuggle ‘n Hug Plush

The weather is getting chillier, which means it’s the perfect time to snuggle up! The new Snuggle ‘n Hug plush line from Snap Toys, available later this fall, are super-soft cuddle buddies that just want… read more

Squish Away Stress with the Glitzy Spa

Now you don’t even have to leave your house for the ultimate spa experience—and this is one you won’t soon forget. With the Compound Kings Glitzy Spa, from WeCool, kids can create their very own… read more