Well, hey! Hi! Welcome! The Toy Insider is the No. 1 resource for toys, games, and gifts for kids. We post news, reviews, features, and gift guides. For a full list of content, editorial deadlines, advertising, and key contacts, see below! Please note that all dates are subject to change. 

TOY INSIDER GIFT GUIDES

SPRING & SUMMER 2021

•Featured online at thetoyinsider.com, the Toy Insider’s Spring & Summer Gift Guide will showcase the best toys and gifts to keep kids busy all summer long.
•Reaching millions of consumers, the gift guide will feature more than 200 toys for kids of all ages.
•The gift guide is broken down by age group (0-2, 3-5, 6-8, 9+) and will feature the best in outdoor fun, travel must-haves, educational items, and more.

Full submission info
Submissions: Feb. 9-March 9
Click here to see the Spring/Summer 2020 Gift Guide

HOLIDAY 2021

Submissions Open: May 12-June 16

•Featured in the November issue of Parents magazine and online at thetoyinsider.com, the guide will showcase the best toys and gifts for the holiday season.
•Reaching millions of consumers, the Toy Insider Holiday Gift Guide will feature more than 300 toys for kids of all ages, broken down by age group (0-2, 3-4, 5-7, 8+).
•The guide also includes the Toy Insider’s iconic Hot 20, 12 Under $12, and STEM 10 lists.
•In total, the Toy Insider generated more than 4.5 billion media impressions in 2020.

Full submission info
Click here to see the Holiday 2020 Gift Guide

SPECIAL FEATURES

TOP GIFTS FOR VALENTINE’S DAY
Valentine’s Day-themed toys, games, and gifts for kids!
Submit by Jan. 15 to Nicole

HOT HOLIDAY TOY SNEAK PEEK
We’re giving parents and caregivers a first look at the most anticipated new toys of the year! Products should be released in the fall for consideration.
Submit by Feb. 5 to Ali and Marissa. 

TOP GIFTS FOR EASTER BASKETS
Easter-themed toys, games, puzzles and books; egg-themed toys; novelties and collectibles sized for Easter baskets!
Submit by March 5 to Jack

TOYS & GAMES TO CELEBRATE EARTH DAY
Eco-friendly inspired toys, games, books, and puzzles!
Submit by March 15 to James

HALLOWEEN TOYS, GAMES & NOVELTIES
Spooky fun, Halloween-themed toys and games, novelties, costumes.
Submit by Sept. 15 to Jack

HOLIDAY-THEMED TOYS, GAMES & GIFTS
Festive fun! Submit holiday-inspired toys, advent/countdown calendars, games, books, and puzzles!
Submit by Nov. 1 to James

DAILY CONTENT

PRODUCT REVIEWS: We review toys, games, and other children’s products and entertainment every day! Product review requests can be submitted via our online form. Full details can be found here.

NEWS & PRODUCT ANNOUNCEMENTS: We post news and new product announcements every day! Press releases for consideration can be sent to Jackie Cucco.

ADVERTISING

To submit ad files, please review the Toy Insider ad specs and contact:

Bill Reese
bill@popinsider.com
(212) 575–4510, ext. 2322

To advertise in the Toy Insider, contact:

Jackie Breyer
jackie@popinsider.com

James Devin
jdevin@toyinsider.com