Well, hey! Hi! Welcome! The Toy Insider is the No. 1 resource for toys, games, and gifts for kids. We post news, reviews, features, and gift guides. For a full list of content, editorial deadlines, advertising, and key contacts, see below! Please note that all dates are subject to change.
TOY INSIDER GIFT GUIDES
SPRING & SUMMER 2021
•Featured online at thetoyinsider.com, the Toy Insider’s Spring & Summer Gift Guide will showcase the best toys and gifts to keep kids busy all summer long.
•Reaching millions of consumers, the gift guide will feature more than 200 toys for kids of all ages.
•The gift guide is broken down by age group (0-2, 3-5, 6-8, 9+) and will feature the best in outdoor fun, travel must-haves, educational items, and more.
Submissions: Feb. 9-March 9
Click here to see the Spring/Summer 2020 Gift Guide
HOLIDAY 2021
•Featured in the November issue of Parents magazine and online at thetoyinsider.com, the guide will showcase the best toys and gifts for the holiday season.
•Reaching millions of consumers, the Toy Insider Holiday Gift Guide will feature more than 300 toys for kids of all ages, broken down by age group (0-2, 3-4, 5-7, 8+).
•The guide also includes the Toy Insider’s iconic Hot 20, 12 Under $12, and STEM 10 lists.
•In total, the Toy Insider generated more than 4.5 billion media impressions in 2020.
Full submission info
Submissions: May 12-June 16
Click here to see the Holiday 2020 Gift Guide
SPECIAL FEATURES
TOP GIFTS FOR VALENTINE’S DAY
Valentine’s Day-themed toys, games, and gifts for kids!
Submit by Jan. 15 to Nicole
HOT HOLIDAY TOY SNEAK PEEK
We’re giving parents and caregivers a first look at the most anticipated new toys of the year! Products should be released in the fall for consideration.
Submit by Feb. 5 to Ali and Marissa.
TOP GIFTS FOR EASTER BASKETS
Easter-themed toys, games, puzzles and books; egg-themed toys; novelties and collectibles sized for Easter baskets!
Submit by March 5 to Jack
TOYS & GAMES TO CELEBRATE EARTH DAY
Eco-friendly inspired toys, games, books, and puzzles!
Submit by March 15 to James
HALLOWEEN TOYS, GAMES & NOVELTIES
Spooky fun, Halloween-themed toys and games, novelties, costumes.
Submit by Sept. 15 to Jack
HOLIDAY-THEMED TOYS, GAMES & GIFTS
Eco-friendly inspired toys, games, books, and puzzles!
Submit by Nov. 1 to James
DAILY CONTENT
PRODUCT REVIEWS: We review toys, games, and other children’s products and entertainment every day! Product review requests can be submitted via our online form. Full details can be found here.
NEWS & PRODUCT ANNOUNCEMENTS: We post news and new product announcements every day! Press releases for consideration can be sent to Jackie Cucco.
ADVERTISING
To submit ad files, please review the Toy Insider ad specs and contact:
Bill Reese
bill@popinsider.com
(212) 575–4510, ext. 2322
To advertise in the Toy Insider, contact:
Jackie Breyer
jackie@popinsider.com
James Devin
jdevin@toyinsider.com