Jordan the Fox (left), Soft Dolls and PJ Pups (center), Trixie the Cat (right) | Source: Douglas Co./the Toy Insider

Douglas Co. is making March the month of plush with new products and soft additions to its collections!

First, Douglas is introducing Soft Dolls to its assortment of plush toys. Each 13-inch doll wears matching pajamas to go along with a 4-inch PJ Pup (sold separately). Vera the Floral Doll wears a floral print onesie and shares her pajama style with a yellow lab. Lainey the Lemon Doll’s blush-colored onesie is covered in little lemons and daisies. Her chocolate lab companion matches her chocolate-brown hair and pajamas. Pippa the Rainbow Doll wears a boho rainbow onesie with an embroidered rainbow on her ponytail. Her golden doodle companion wears the same rainbow outfit to complete the colorful duo.

Next, Douglas is ringing it in with six new Lovely Chimes for babies. Each 9-inch plush toy emits a soft chime when babies play with them. A matching print on each chime’s tummy also coordinates with one of Douglas’s Baby Gift Ensembles. These lovely new characters include Auggie the Tan Puppy, Lennox the Lamb, Jordan the Fox, Danny the Dino, Nova the Owl, and Rosy the Cream Puppy. 

Nova the Owl Silicone Teether | Source: Douglas Co.

Babies will also want to take a bite out of seven new animal-shaped Silicone Teethers. Each teether coordinates with one of Douglas’s Baby Gift Ensembles. The soft new characters include Stanley the Sloth, Joey the Gray Elephant, Emilie the Unicorn, Danny the Dino, Nova the Owl, Demitri the Dragon, and Jordan the Fox. 

DLux Tynan the Horse | Source: Douglas Co.

The plush fun doesn’t stop there: Douglas is making a luxurious addition to its DLux line with 12 new characters: Trooper the Bernese Mountain Dog, Lettie the Yellow Lab, Bernadette the Grey French Bulldog, Gretta the Cat, Tynan the Horse, Emerson the Elephant, Doris the Dolphin, Stealth the Shark, Georgia the Otter, Neville the Alligator, Truman the Bear, and Lincoln the Bear. From the doghouse to the jungle to the farm, there’s a plush animal for everyone. 

Cordelia the Turtle | Source: Douglas Co.

Doris the Dolphin and Stealth the Shark are not the only newcomers from under the sea. Douglas is expanding its Ocean Fun lineup with nine new additions, including Bopper the Dolphin, Torpedo the Shark, Clawson the Lobster, Coral the Starfish, Cordelia the Turtle, Chesa the Blue Crab, Jade the Turtle, Wally the Walrus, and Wiggles the Jellyfish. 

Related: Douglas Co. Adds New Characters to Baby Gift Ensemble Collection

Finally, Douglas is adding three purr-ty kitties to its cat collection. Juliette the Persian Cat, Trixie the Cat, and Gretta the Cat are show-stopping realistic and purr-fectly soft. 

All of these new plush toys will be available to purchase later this March at specialty gift and toy stores throughout the U.S. and Canada.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.

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