The Magic of Storytelling campaign is officially underway. | Source: First Book

Disney kicked off its ninth annual Magic of Storytelling campaign today to help celebrate the life-changing impact that books have on kids and to cultivate the next generation of storytellers.

Families can join the campaign virtually on magicofstorytelling.com and on Disney’s social platforms to take part in virtual storytime and hear storytelling tips from some of Disney’s most popular books, series, and movies. A new video will launch every Monday, Wednesday, and Friday through March 31, featuring the following talent:

  • Angelica Ross (American Horror Story)
  • Danielle Fishel (Boy Meets World)
  • Emilio Rivera (Mayans M.C.)
  • Jon M. Chu (Crazy Rich Asians)
  • Julie C. Dao (Author of Broken Wish)
  • Kayla Cromer (Everything’s Gonna Be Okay)
  • Kelly Ripa (Host of Live with Kelly and Ryan)
  • Lexi Underwood (Little Fires Everywhere)
  • Michelle Yeoh (Shang-Chi and the Legend of the Ten Rings)
  • Ryan Seacrest (Host of Live with Kelly and Ryan)
  • Shaylee Mansfield (BUNK’D)
  • Sherry Cola (Good Trouble)
  • Steven Canals (Pose)
  • Tamron Hall (Host of Tamron Hall Show)
  • Tika Sumpter (Mixed-ish)

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Whoopi Goldberg is the voice of this year’s public service announcement. Readers can also find book suggestions on the Magic of Storytelling website.

The campaign encourages contributions to First Book to help the organization provide books to educators who serve kids from low-income communities from around the U.S. Disney Publishing Worldwide and ABC television stations across the country will help allocate thousands of books to distribute to local organizations in their communities.