Crayola and Popsicle have partnered to encourage kids to eat better, have fun, and engage in creative play with a new line of Popsicle Crayola Scribblers frozen treats.

Popsicle Crayola Scribblers will hit freezer sections in retailers nationwide this month. In addition to the fruity pops, the box features an added dose of play on the back of pack driving parents and kids to Crayola’s Create it Yourself (CIY) network of content, encouraging them to engage in creative play through upcycled Popsicle stick crafts.

The partnership will be supported with a Popsicle “takeover” at Crayola’s location-based entertainment sites, The Crayola Experience, late this summer as well as through digital and social media content activation encouraging kids to engage in imaginative play.