Crayola and Popsicle have partnered to encourage kids to eat better, have fun, and engage in creative play with a new line of Popsicle Crayola Scribblers frozen treats.

Popsicle Crayola Scribblers will hit freezer sections in retailers nationwide this month. In addition to the fruity pops, the box features an added dose of play on the back of pack driving parents and kids to Crayola’s Create it Yourself (CIY) network of content, encouraging them to engage in creative play through upcycled Popsicle stick crafts.

The partnership will be supported with a Popsicle “takeover” at Crayola’s location-based entertainment sites, The Crayola Experience, late this summer as well as through digital and social media content activation encouraging kids to engage in imaginative play.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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