Live from the Javits Center in New York City, it’s the Toy Insider at the North American International Toy Fair! In today’s segment, Toy Insider Senior Editors Marissa DiBartolo and Ali Mierzejewski talk about the best new craft toys debuting at this year’s Toy Fair.

For more information on the products featured, check out the notes below. Want to see more great new products from the show floor? Follow us on Twitter, Instagram, and YouTube.


  • Easily create colorful double bows just like JoJo’s!
  • Mix and match six different fabrics to accessorize your outfit and reuse the bows and clasps to create new combinations!
  • Add some sparkle to customize your bows with sticky gems and JoJo stickers!
  • Age: 6+
  • MSRP: $24.99
  • Availability: Now


  • Create anything you can imagine with the unlimited connection points of atoms, neutrons, and electrons with ORBMolecules. Each set includes thousands of ORBMolecules in multiple sizes and colors that you can bond together to make magnificent creations! They hold their shape until you chose to deconstruct and start all over again.
  • ORBMolecules are completely reusable and never dry out!
  • ORBMolecules only sticks to itself, so clean up is a breeze.
  • Over 10,000 pieces in each kit.
  • Age: 5+
  • MSRP: $14.99
  • Available: We had a light launch, exclusively at Michaels in Nov 2017, but full roll out is early 2018. Available at Michaels – about to roll out to Walmart, Target, specialty toy stores


  • Plasticine is the original no-dry modeling material for over 100 years.
  • This sturdy, carry-anywhere tool box stores seven colors of Plasticine, five cutting shapes, a sculpting tool and roller, plus an idea guide to inspire imaginations anywhere.
  • Ultimately squishable, blendable, bendable, and reusable, Plasticine is perfect for just about any creative project kids can get their hands on, and it never dries out.
  • Age: 5+
  • MSRP: $11.99
  • Available: Amazon


  • smART sketcher allows children and adults to transform photos taken from their smart devices into a sketch.
  • By using the free smART sketcher app, photos are filtered and transferred via Bluetooth to the projector. Users will instantly see their desired image projected onto paper.
  • Users are able to draw anything the eye can see with just a touch of a button.
  • The smART sketcher also comes with pre-loaded micro SD cards that are filled with a variety of activities including step-by-step drawings, learn-to-write letters and numbers, early spelling skills, and more. Additional SD cards can be purchased separately to keep the creative learning going.
  • Age: 5+
  • MSRP: $59.95
  • Available:


  •    Super Slime Studio is all the fun of homemade slime, minus the mess!  After adding your measured ingredients into the slime maker, you simple turn the handle and watch as slime magically starts to form!  Add glitter, add paint, add all your slimy favorites. The best part is it includes everything you need to get slimy!  It’s the next wave in slime making and no batteries required!
  •    Age: 8+
  •  MSRP: $19.99


  • ALEX D.I.Y is introducing a new creative collectible with Do Dats a line of adorable characters you can make using lots of fun beads! Display them or wear them as bag charms, it’s easy & fun. You can customize them too, just mix & match as you collect them! With the patented no-knot system, anyone can Do Dat!  
  • Age: 6+
  • MSRP: $4.99 for Series 2 / $9.99 for box sets
  • Available: Series 2 coming soon, Box Sets coming July 2018