Live from the Javits Center in New York City, it’s the Toy Insider at the North American International Toy Fair! In today’s segment, Toy Insider’s Associate Editor Maddie Michalik and Assistant Editor Kristen Nelson talk about the best new collectible toys debuting at this year’s Toy Fair.

For more information on the products featured, check out the notes below. Want to see more great new products from the show floor? Follow us on Twitter, Instagram, and YouTube.


  • These new blind capsules are creating a stink all over Kerplopolis faster than a fart disappears in the wind. Series 1 is home to 36 hilarious characters including Pooji, T.P. Lil’ Squirt, Skid Mark, Dumpling and the Toot Fairy.
  • Each Capsule is a Toilet Paper Roll and you “unroll” to find one hidden Poopeez character, then “unroll” again to find your second hidden Poopeez character along with a collector guide.
  • Collect all 36! (Each capsule contains two hidden characters).
  • Age: 4+
  • MSRP: $3.99
  • Available: Amazon, Target, Toys R Us, Walmart


  • Squish-Dee-Lish squishes now come in Jumbo size for even more squishing fun!! These super slow-rise jumbo squishy toys come in six adorable styles to collect including a hamster, panda, unicorn, robot, owl, and sloth.
  • Each one is approximately 7-inches tall.
  • Each is packed in a gusseted blind bag.
  • Age: 6+
  • MSRP: $14.99
  • Available: Spring 2018



  • Get ready to smash the ball & collect ‘em all with Smashers – the hottest new collectables from ZURU!
  • Smashers have over 100 wacky collectable characters, which can only be found in the innovative Smashball that puts the action right in your hand! Smash open the Smashball to reveal your character hidden inside.
  • Smashers Series 1 is all about sports and includes both “good and bad” sports characters, along with limited edition and very rare figures to find and collect!
  • Battle against the Bad Sports to earn Smash Points and become a Smasher Elite!
  • Age: 4+
  • MSRP: $2.99 – $19.99
  • Available March 1 at Target and later in Spring at Toys R Us


  • Pikmi Pops PushMi Ups are big push up pop vessels filled with cute mini-plushies inspired by icy cool patterns and scents!
  • Each PushMi Up includes one scented plush, one surprise message, one dangler string and one collector’s guide.
  • Age: 5+
  • MSRP: $4.99
  • Available: April 15 at major retailers



  • Send your Flushies straight down the toilet with the Collect-A-Bowl! It’s the grimy home your Flushies deserve!
  • The Collect-A-Bowl comes with four exclusive Foul Floater Flushies! Start collecting all 150 mutant creatures and stash some inside your toilet! The Collect-A-Bowl can store 50+ Flushies.
  • This toilet doesn’t just look gross – it sounds gross too! Hit the handle and fill the air with the sound of hilarious farts and flushes!
  • Age: 4+
  • MSRP: $14.99
  • Available: Spring 2018


  • SeeMeez are interactive hologram pals that fit in your pocket. SeeMeez Virtual Friends respond to your touch, you can feed them when they’re hungry, nurture them when they’re tired, and the surprise and delight you with incredible holographic antics!
  • SeeMeez is the Interactive Hologram Experience that brings to life collectible, virtual pets, and enables you to create custom hologram messages you can share with your friends.  
  • Age:
  • MSRP: $9.99
  • Availability: July 2018