Toy Insider and Toy Book Senior Editor James Zahn joined Fox 31 in Denver to talk about the rise of the popular children’s YouTube channel CoComelon. Earlier this year, our sister publication the Toy Book reported on how CoComelon’s Treasure Studio company partnered with toy manufacturer Jazwares. The initial CoComelon line will include plush, bath play, and role-play toys; vehicles; and figurines. The range is set to arrive in stores this fall, just in time for the holiday season. For more, check out the clip above.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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