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How Early Is Too Early?

My daughter is 21 months old. She loves everything from blocks to boats, and from cars to castles. Yet, I never really thought about her play pattern as it relates to traditional girl toys and… read more

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Take a Day and Just Play

I came across this quote recently and it really hit home. We often consider play as it relates to our children, but play is, and should be, an important part of the lives of adults.… read more

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TOMY Launches Megabuild Junction For Kids to Show Off Cool Combos

With Megabuild Junction, TOMY provides a new resource for showcasing layouts, providing building instructions, and inspiring fans to explore ways to combine their Chuggington StackTrack playsets and track pieces. At Megabuild Junction, users can find… read more

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Birthday Presents for Crafty Kids

  Buying birthday gifts for your kids’ friends is always hard. Yet, imagine getting the birthday invitation and having the parent state they only want craft-related presents. Once I got over my panic (and when… read more

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Angry Birds Go! Jenga Pirate Pig Attack

If you have Angry Birds fans in the house like I do, they are going to love the new Angry Birds Go! Jenga Pig Attack game, from Hasbro. The game is the perfect addition to… read more

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The Toy Insider Mom Talks About Kids Gettin’ Crafty on The Today Show

The Toy Insider Mom joined The Today Show’s staff to show viewers how to keep kids busy and happy without technology with crafty projects. “Gettin’ Crafty: Creative Projects For Your Kids” features kids having a… read more

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Toy Fair 2014: Tour of Top Offerings on ABC News

ABC Entertainment News|ABC Business News The Toy Insider Mom shows off the top offerings from Toy Fair 14 on ABC News!

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Toy Fair 2014 Preview on CBS’ The Couch

  Toy Insider Mom Laurie Schacht gives CBS’ The Couch a preview of the American International Toy Fair in New York City!

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Valentines Day Ideas

Valentine’s Day is a day that kids love, too. Whether it is the parties or the cards, it can make an ordinary day extra special for kids young and old. Here are some easy ideas… read more

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Frozen Playset is Perfect for Imaginary Play

If you have a kid, odds are you’ve heard about Disney’s Frozen and all of the fun characters featured in the film. Sure, there’s Elsa and Anna, the sisters who the movie is really about, but there’s… read more

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