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The Marvel Avengers: Endgame Toys are Here!

Collect them all to defeat Thanos!

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Julia’s Family Comes to Sesame Street During Autism Awareness Month

Julia’s family comes to Sesame Street!

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Kids Can be Captain Marvel in New Costumes from Rubie’s

Budding superheroes can now wear the garb of “Earth’s mightiest hero!” Rubie’s Costume Co. joins forces with Marvel for a full range of costumes, masks, and accessories based on Marvel Studios’ Captain Marvel. Costumes for the entire family… read more

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Pop! Monsters: Funko Launching ‘Wetmore Forest’ Kids’ Books, Toys

Head to the Forest with Bugsy Wingnut, Tumblebee, Butterhorn, Snuggletooth, and others…

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Celebrate 60 Years of Barbie with New Toys, Family Events

Barbie’s 60th anniversary is bringing lots of fun for kids and families.

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PJ Masks, Baby Shark Get the Vinyl Treatment for Record Store Day

Mickey Mouse, The Teenage Mutant Ninja Turtles, Pinkfong Baby Shark, and the PJ Masks are headed for the record store. For Record Store Day — the annual holiday that encourages support for independent record stores — a… read more

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Amazon to Publish Holiday Toy Catalog

Following Toys “R” Us closures, Amazon will reportedly publish a holiday toy catalog to corner the open market left by the former Toys “R” Us’ Big Toy Book catalog. The catalogs will be mailed to homes and handed out at… read more

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Toy Fair Exclusive Reveal: Littlest Pet Shop Gets a Galactic Makeover

Hasbro debuts its newest Littlest Pet Shop line and it’s out of this world—literally.  Our favorite whimsical pals got a wildly galactic makeover, featuring stellar style. The Cosmic Pounce Collection, series three of the Littlest Pet… read more

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Spreading the Joy of Play: Toy Companies That Give Back

The toy industry is a never-ending cycle that’s filled with a lot of movement and excitement. The yearly build-up comes to its peak with the all-important holiday season, mirroring the peak of another important season: the… read more

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Fifth Harmony Barbie Dolls Now Available Nationwide

Mattel has partnered with The X Factor-winning music group, Fifth Harmony, for a new Barbie doll line to celebrate a year of girl empowerment. The five dolls reflect the personalities and signature styles of the… read more

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