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New Products

Take Pillow Forts to the Next Level with Make-A-Fort Explorer Kits

Build crazy new worlds right in the living room with the Build-A-Fort Explorer Kits!

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Adora’s Fairy Garden Friends Feature Hair that Changes Colors in the Sun

No water or temperature changes needed!

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House Monsters Creep Into Stores and Launch a YouTube Series

The House Monsters’ animated YouTube series is launching this month!

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Roll into the Holiday Season with Rollplay’s New Ride-Ons

Get ready for some extreme fun with these new ride-ons!

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Disguise Grows Adaptive Costume Line with Jumpsuits and More

The line includes six new licenses.

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Squishmallows Celebrates 100 Millionth Milestone with Select Series Hans the Hedgehog

The Squishmallows squad just hit a major milestone and fans can celebrate in a BIG, squishy way!

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Turn Back Time with the Barbie Rewind ‘80s Edition Dolls

Barbie is bringing back the era of big hair, big shoulder pads, and big cassette tapes.

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Purrble Helps Kids Manage Emotions and Stay Stress-Free

Purrble is a soft and cuddly calming companion that can help kids with ADHD, autism, sensory processing disorder, and other forms of neurodivergence.

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This Vampire Creative-Tonie Will Read Kids Spooktacular Stories

The Toniebox screen-less, audio-entertainment system just got even more fang-tastic!

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Play Pretend at the Market, Gas Station, and Toll Booth with the Step2 Stop & Go Market

This all-in-one market stand, gas station and toll booth is like the ultimate shopping center!

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