Kids can unwrap surprises and solve mysteries with L.O.L. Surprise! Under Wraps, series four in the popular line of collectible dolls from MGA Entertainment. This time, kids must put their detective skills into high gear… read more
Eye Spy Surprises With New L.O.L. Dolls
Swim Like a Shark with Aqua Creatures Swim Masks
What’s that in the water? Watch out—it looks like a shark! And a gator, too! Kids can go all in on summer fun with Aqua Creatures Swim Masks, from Amloid. The masks slip over kids’… read more
Dunk Your Frenemies with the Kaos Splash Tank
If you’ve never had the pleasure of dunking the Severus Snape of your childhood in a dunk tank, I highly recommend it. Full dunk tanks are a little hard to come by, though, so the 4.5-foot… read more
Slide into a Pool Full of Slime with H2OGO! Slime & Splash Water Slide
Picture this: it’s 80 degrees outside, the sun is shining, and it’s time to break out the water slide. It’s hot, it’s humid, and you’re ready to cool off. You take a running start, launch… read more
Bunch O Balloons Filler/Soaker Makes Water Fights More Portable
The day is hot, it’s the middle of summer, and sweat is dripping down the face of millions of kids on summer break. It’s the perfect day to fill up some water balloons and get… read more
Drench the Competition with Adventure Force Water Blasters
Since the weather in New York City has been unseasonably warm, I got a taste of my favorite spring and summer months early with the new Adventure Force line of water blasters. From Prime Time Toys,… read more
Squirt and Squiggle Underwater Structures with Sqand
With the new Sqand Sand ‘n Sea Adventure Set, from Cra-Z-Art, kids can construct underwater masterpieces with a quick little squirt, squiggle, and squish! Designed for creative minds ages 6 and up, the set includes… read more
Be the Mermaid of Your Dreams with Fin Fun
If you said you’d never thought about how cool it would be to be a mermaid , I’d call your bluff. Fin Fun is now making it possible for both kids and adults to swim… read more
Finding Dory Robo Fish Keep on Swimming
If there’s one thing we took away from Finding Nemo, it was the mantra to “just keep swimming,” and that’s exactly what Zuru‘s Finding Dory Robo Fish toy line does best. Coming out in just one… read more
Dive into Bathtime Fun with Colors of the Sea Ariel
Bathtime just got a whole lot more colorful. New innovative technology makes Jakks Pacific’s new Colors of the Sea Ariel your kid’s new favorite bath toy. Ariel isn’t your normal, run of the mill bath… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
