Spend Christmas Cuddling with a Build-A-Bear Reindeer

You’re never too old to experience the magic of building your own personal plush. Build-A-Bear gives me kids the opportunity to bring a new friend to life, making each plush pal so more than just another a stuffed animal. Instead,… read more

It’s Happy Dance Time: Snoopy’s Back!

Snoopy is not your average beagle. He’s got an incredible imagination, a doghouse that defies the laws of physics, and unrivaled dance moves. Linus, Lucy, Charlie Brown, and Snoopy are back on November 6 in The… read more

Play All Day Elmo Is a Kid’s New Best Friend

There are few characters that have managed to captured kids’ hearts and stay relevant throughout time. Almost every kid has grown up with Elmo, the little red monster that lives on Sesame Street, and after… read more

Necknapperz: “I wish my plush did that!”

Plush toys are great because they’re soft, cuddly, and huggable, but sometimes that’s all they are. That’s why Necknapperz are refusing to be placed in the gigantic storage bin full of kids’ no-longer-wanted stuffed animals… read more

Puppy Surprise Gets a Makeover

In true Throwback Thursday fashion (happy #tbt to my social media mavens out there!), Puppy Surprise from Just Play is back and better than ever. You may remember the mega 1990s phenomenon that features a… read more

Hugzies Are Kids’ Best Friends

Hugzies, from DEMDACO, is an adorable line of plush friends that hug kids back. Hugzies’ creative design features long, bean-weighted arms, a soft body, short little legs, and a friendly face that is turned to… read more

Neat-Oh! Offers Plush for the Tub

Minilotta, from Nici Wonderland and distributed exclusively in the U.S. by Neat-Oh!, is an adorable plush doll for kids ages 2 and up to bring into the bathtub. Minilotta features brown hair in pigtails, orange… read more

Budsies Brings Imagination to Life

Give kids a set of Crayola markers, crayons, or colored pencils, and they will sketch out original, unique creatures you could never even dream of. Parents with kids ages 4 to 8 likely already have… read more