Hatchimals Are a New, Magical Play Experience

All year long, the toy industry was tight-lipped about what’s behind the hottest toy of the year—but now the secret has cracked. Hatchimals, the newest line from Spin Master, is an interactive experience like we’ve never… read more

Become a Pokémon Trainer with My Friend Pikachu

For more than 20 years, Pikachu has become kids’ best friend in different ways, from being trained on Nintendo devices or coming alive in the TV series. Every kid dreams of capturing a Pikachu when they… read more

Snuggles, My Dream Puppy Loves You Back

The moment anyone stares into Snuggles, My Dream Puppy’s eyes, he or she will automatically fall in love with it. Made for kids ages 5 and up, this tiny pup from Moose Toys is the most realistic… read more

Customize Your Own Friendly Monster at Build-A-Bear

Build-A-Bear Workshop is all about creating a customized furry friend, and now, kids can truly tailor-make their characters from head to toe. Monster Mixters is a new mixable collection from Build-A-Bear, where kids choose every single component of… read more

Curl Up with Care Bear Cousins from Just Play

As if Care Bears weren’t cute enough, there are some new creatures in Care-A-Lot ready to cuddle. Just Play’s new line of Care Bear Cousins plush are inspired by Care Bears and Cousins, the Netflix… read more

Have a Roaring Good Time with Thunder Stompers

Playtime is about to go back in time—all the way to the Jurassic period. Thunder Stompers let kids feel like they’re walking among dinosaurs. These 12-inch plush dinosaurs from Snap Toys make stomping, roaring, and… read more

Double the Animal Fun with FlipaZoo

Life is all about tough choices, and choosing just one toy in the toy store is easily the hardest thing in the world for most kids. But Jay at Play is making things a little… read more