The weather is getting chillier, which means it’s the perfect time to snuggle up! The new Snuggle ‘n Hug plush line from Snap Toys, available later this fall, are super-soft cuddle buddies that just want… read more
Cozy Up with Snuggle ‘n Hug Plush
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Oh Baby! The Newest Hatchimal Delivers Adorable Reveals and Accessories
Get egg-cited! HatchiBabies, the newest Hatchimals from Spin Master, have arrived. These adorable Hatchimals come with a big mystery: Will you hatch a boy or a girl? Just like other Hatchimals before them, HatchiBabies come… read more
Play and Learn with Snap Toys’ Word Party Toys
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It’s time for a Word Party—and a bunch of new toys to go with it! Snap Toys adds to its new line of toys based on the Netflix series Word Party. First up are the… read more
Shimmeez Are Sparkling, Sequin-Flip Perfection
🎤Shimmy, shimmy cocoa what, listen to me now. 🎤 Shimmeez, from Beverly Hills Teddy Bear Co., are the two-toned sequin plush of our dreams. Shimmeez fuse super soft and adorable plush pals with tactile sequin… read more
Cuddly Power Action Pikachu Shakes Into Action
Pika, Pika, Pika! The new 10-inch plush Power Action Pikachu by Wicked Cool Toys combines action sensor technology with the soft, cuddly Pikachu plush that makes this little guy suitable for solo and group play. Become… read more
Rescue a Runt and Make a Friend Forever
Rescue Runts, from KD Kids, are lonely strays in need of a home, a friend, and some serious TLC! One look into their big sad eyes and kids will make sure these soft, plush pups… read more
Wear a Stuffed Animal as a Bracelet with Zookiez Slappy
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If you had a pet, wouldn’t you want to carry it around with you all day long? Kids can do exactly that with Zookiez Slappy, from Toy Target. These collectible plush toys have flexible arms and… read more
Pomsies are Interactive Pets that Play Freeze Dance
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Pomsies will tell you what they want, what they really, really want. They’ll tell you what they want, what they really, really want. Pomsies really, really, really wanna zigazig ah. Cats and dogs are cool… read more
FlipaZoo Flip Box Surprise Is a Literal Party in a Box
FlipaZoo, from Jay@Play, just did something flippin’ fanstastic. Besides gifting us with adorable, reversible, plushes, Jay@Play added a mystery element to its line, packed with a party in a box. Introducing: FlipaZoo Flip Box… read more
Save the Day with These Incredibles 2 Super Plush
You know ’em. You love ’em. And now, you can hug ’em. The highly-anticipated Incredibles 2 film landed in theaters and crushed the box office for its opening weekend, which should come as no surprise… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
