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Make This Ariel Vanity Part of Your World

Perfect for pretend play, this Little Mermaid-themed vanity is full of gadgets and gizmos aplenty.

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Set Favorite Scenes with Classic Colorforms Retro Replay Editions

Classic Colorforms are back, with retro Teenage Mutant Ninja Turtles and Care Bears editions!

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Ride Along ‘Doo-Doo-Doo-Doo’ with the Baby Shark 6-Volt Plush Ride-On

Mommy Shark and Daddy Shark approve!

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Jam out in Style with eKids’ Youth Headphones

Rocking out with our favorite licensed pals!

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Expand your Fortnite World with Jazwares’ Legendary Series

‘Fortnite’ fans can play with super-detailed action figures featuring their favorite characters from the game.

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Love to Hug Elmo Is Your Kid’s New Best Friend

He sings in English and Spanish!

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Battle in Your Living Room with Battlebots Rivals

Duels between siblings just got more fun.

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Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron

For the Transformers’ 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.

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Kids Have One Less Pokémon to Catch Thanks to My Partner Pikachu

Kids can elicit more than 20 expressions and 100 reactions from My Partner Pikachu!

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Bring Inflatable Fun Home with Bestway’s Barn Ball Pit

Hang out in the barn right in your living room.

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