Pika, Pika, Pika! The new 10-inch plush Power Action Pikachu by Wicked Cool Toys combines action sensor technology with the soft, cuddly Pikachu plush that makes this little guy suitable for solo and group play. Become… read more
Cuddly Power Action Pikachu Shakes Into Action
Blast Off With the PJ Masks Super Moon Adventure HQ Rocket
The PJ Mask heroes are blasting off on an intergalactic adventure, and this time you get to tag along! With the PJ Masks Super Moon Adventure HQ Rocket, from Just Play, kids can recreate all the PJ… read more
Crack Open Collectibles in Ryan’s World Giant Mystery Egg
This Giant Mystery Egg, the largest item in the new Ryan’s World toy line from Bonkers Toys, brings the surprise and unboxing elements of the popular Ryan ToysReview YouTube videos into kids’ homes. The egg, more than a… read more
Become a Wizard with Harry Potter Wizard Training Wands
For any Potterhead who spent the better part of childhood waiting for a Hogwarts letter to arrive, the new Harry Potter training wands from Jakks Pacific bring the Hogwarts magic to life. These magical training wands… read more
Blast Away Boredom with These Licensed Laser Tag Blasters
Whether you’re battling the Screenslaver, Thanos, or your best bud, eKids has the tool you need for the job. eKids’ new line of licensed laser tag blasters are just what kids need to have epic… read more
This Take Along FIFA Set Scores a Goal with Us
Play Ball! Fútbol! Going to the the FIFA World Cup Russia Arena is cool, but let’s face it—it’s unlikely you’ll actually snag yourself a ticket at this point. Being able to play anytime, anywhere, with… read more
Jack-Jack Attacks Shows Off Incredible Powers
Raising toddlers can be tough, but imagine if your baby also had superpowers. Jack-Jack Attacks, from Jakks Pacific, brings the most adorable member of the Incredible family to life. Kids can press on Jack-Jack’s tummy… read more
Have a Bunch O Fun With Avengers Bunch O Balloons
Water balloon fights are the most important battles a child will ever have if they’re not living in a comic book. (Battling Thanos would be a little more intense, but only fractionally.) As if water… read more
Ride in Style with New Dynacraft Bikes
SPONSORED
Spring is here—and that means it’s time for a super fun, super stylish new bike! Of course, parents are always looking for the safest ride for their kids. Dynacraft bikes are always built with high-quality… read more
This Incredible Power Couple Is #Relationshipgoals
Ever try to reach a box of cereal on the top shelf but find yourself just shy of an inch too short? Wouldn’t it be nice if you could stretch your body to any length… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
