Kids can unwrap surprises and solve mysteries with L.O.L. Surprise! Under Wraps, series four in the popular line of collectible dolls from MGA Entertainment. This time, kids must put their detective skills into high gear… read more
Eye Spy Surprises With New L.O.L. Dolls
Take Your Hair Game to the Next Level with Hairdorables
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Got a flair for hair? We’ve got just the doll for you. ICYMI (read: In case you live under a rock), Just Play launched the Hairdorables at the Toy Insider’s very own Sweet Suite 18. The… read more
Jack-Jack Attacks Shows Off Incredible Powers
Raising toddlers can be tough, but imagine if your baby also had superpowers. Jack-Jack Attacks, from Jakks Pacific, brings the most adorable member of the Incredible family to life. Kids can press on Jack-Jack’s tummy… read more
Unbox Mini Fashion Surprises with Boxy Girls
Online shopping is my addiction. Coming home to that package on my doorstep, tearing open the box, rifling through the shipping confetti, and peeling back the tissue paper to reveal whatever shiny new gift is… read more
Kids Can Give These Abandoned Pets an Extreme Makeover
*In The Arms of An Angel starts playing by Sarah McLachlan* Look at these sad little matted balls of fluff. They look like tiny little abandoned aliens, but in fact, these little guys have the… read more
Calico Critters Had Babies and They’re Too Cute
OK let’s be real—babies are adorable. So when I heard that Epoch Everlasting Play‘s Calico Critters clan had babies, I couldn’t wait to head over to their townhome and check out their little angels. Introducing the Calico… read more
My Paper Dolly Pouchpad Returns Playtime to the Past
Nowadays, if your kid can’t code, are you even doing this whole parenting thing right? Don’t get me wrong, I love a good STEM-inspired robo pet just as much as the next girl, but when… read more
Kids Will Act Like Hairstylists While Grooming Shaggy Shawn
Shawn, is that you? Where are ya boy? I can’t see your cute puppy eyes under all that hair—you look like Cousin It! Oh gee, you’re shaggy, Shawn. Shawn’s been a bit of a rebellious… read more
Become a Candy Queen with the JoJo Siwa Singing Doll
SPONSORED
Hot take: “Kid In A Candy Store” by JoJo Siwa is the new “I Want Candy” by Aaron Carter. If you haven’t heard this musical masterpiece yet, you’re missing out. It’s an ode to candy… read more
It’s No Surprise L.O.L. Surprise! Confetti Pop Is the Best One Yet
Don’t worry y’all—the threequel is just as good as the original. Series three of L.O.L. Surprise! is making its way downtown and into store shelves, with more surprises and confetti all jam-packed into a sphere… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
