It is rare kids find as much fun in unwrapping a toy as they do in actually playing with it, but half the excitement of L.O.L. Surprise! from MGA Entertainment comes with removing the dolls… read more
Unwrap Layers of Fun with the Hottest New Collectible
Help Save the World with Mattel’s Fierce Line of Wonder Woman Toys
The new Wonder Woman film inspired by the DC Universe hits theaters next week, and marks the first superhero movie in more than a decade to feature a female as its title character. There’s no better… read more
My Pal Dolls Give Kids a Companion with a Message
It’s often said that the youth are our future, and we must teach them while their young. To me, this is a daunting task, so I like the idea of letting their toys take some… read more
Lil’ Butter Series Two Features New Interests & Passions
Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more
Invite New Friends to a Tea Party with Cuppatinis
As a kid, I hosted many tea parties with my dolls and stuffed animals, gatherings that were often filled with long silences as my fellow party goers were left speechless by my musical stylings… read more
Shibajuku Girls Embrace the Trendy Harajuku Style
The latest doll craze is here. Inspired by Japanese culture, Hunter Products’ Shibajuku Girls are beautiful, trendy dolls that combine both the styles of the eclectic Japanese pop culture and Harajuku fashion. The dolls have… read more
Take Care of Cece with Get Better Baby Cece Doll
I was never a fan of going to the doctor as a kid, and I’m still not tbh. But now the Doc (McStuffins) is in and there’s nothing to fear. Young and aspiring doctors can… read more
Make Music from Straight from the Heart with Tenney and Logan
American Girl introduces two new contemporary characters into its line this year: Tenney Grant and Logan Everett. Tenney is a breakout songwriter who is trying to find the heart to be herself. In her story, she… read more
Playtime Goes Enchanted with Beauty and the Beast Toys
Parents and kids will all agree that March 17 calls for a family outing to the movies to see Disney’s Beauty and the Beast live-action film. And kids can relive all the action from the film… read more
Club Chelsea is the Coolest Club in Town
Welcome to the club. Club Chelsea, that is. The new line of Barbie dolls from Just Play are the perfect contenders to be any kid’s new BFF. The Club Chelsea doll is a unique, fashion… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
