It’s in our nature to nurture. And now, kids can nurture the most interactive and responsive baby doll ever. Spin Master’s Luvabella is an adorable tech-infused baby doll that will delight kids with realistic movements and… read more
Why We Are Totally In Love with Luvabella
What’s Inside the Hatchimals Surprise Egg Is a Jaw-Dropper
This just in: Some jumbo mysterious turquoise and purple eggs have appeared on Earth originating from the far away land of Hatchtopia. Scientists are currently investigating the egg form—it looks to be a Hatchimal,… read more
This Baby Alive Doll Cries Real Tears
Want to teach your LO what it’s like to be a parent when baby is sick? Thanks to Hasbro’s Baby Alive Sweet Tears Baby, kids can take on the role of playing both parent and… read more
Go Big with Inflate-a-mals Stuffed Animals
You’ve never seen a teddy bear go this big before. Inflate-a-mals, from DGL Toys, are new stuffed animals that are huge, cuddly, lightweight, AND easy to store. When they’re pumped full of air, they become huge, adorable companions for… read more
Unwrap Layers of Fun with the Hottest New Collectible
It is rare kids find as much fun in unwrapping a toy as they do in actually playing with it, but half the excitement of L.O.L. Surprise! from MGA Entertainment comes with removing the dolls… read more
Help Save the World with Mattel’s Fierce Line of Wonder Woman Toys
The new Wonder Woman film inspired by the DC Universe hits theaters next week, and marks the first superhero movie in more than a decade to feature a female as its title character. There’s no better… read more
My Pal Dolls Give Kids a Companion with a Message
It’s often said that the youth are our future, and we must teach them while their young. To me, this is a daunting task, so I like the idea of letting their toys take some… read more
Lil’ Butter Series Two Features New Interests & Passions
Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more
Invite New Friends to a Tea Party with Cuppatinis
As a kid, I hosted many tea parties with my dolls and stuffed animals, gatherings that were often filled with long silences as my fellow party goers were left speechless by my musical stylings… read more
Shibajuku Girls Embrace the Trendy Harajuku Style
The latest doll craze is here. Inspired by Japanese culture, Hunter Products’ Shibajuku Girls are beautiful, trendy dolls that combine both the styles of the eclectic Japanese pop culture and Harajuku fashion. The dolls have… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
