We have all taken numerous online quizzes to determine which mysterious animal we most resemble, whether it’s in personality or physical features. I’m pretty certain I share a special bond with doggos, so I’m patiently… read more
Embrace Peace and Harmony with Enchantimals
Giddy Up with Barbie DreamHorse
Giddy up girl! Barbie just got a new horse and it’s pretty dreamy. Barbie DreamHorse, from Mattel, provides kids with their own a ranch-style Barbie as well as an animated, interactive, walking, and dancing (!!!) horse.… read more
Create Enchanting Choreography with Dance Code featuring Disney Princess Belle
Name a Disney Princess scene more iconic than when Belle enters the ballroom in her gold gown. I’ll wait. Hasbro’s Dance Code featuring Disney Princess Belle lets kids recreate this beloved scene from Beauty and the… read more
These Dolls Go from Baby to Big Girl in Seconds
We’ve heard of reversible shirts, but now, get ready for… reversible dolls. Flip Zee Girls, by Jay@Play, is a line of plush dolls that can be played with in two ways. Each doll comes packaged… read more
Escape to the Magical Land of Amazia with the Talking Luna Petunia Doll
Take one look at Luna Petunia and it’s easy to see, this girl is ready to party. Wide-eyed and rocking a colorful raver-chick ensemble, her energy is contagious. The Talking Luna Petunia Doll, from Funrise,… read more
Tickle Me Elmo Will Have Kids ROFL
Elmo’s got a secret: He’s ticklish—very ticklish. Tickle his furry belly and watch him giggle out of control. Oh yes, Tickle Me Elmo is back, and more modern and giggly than ever! Tickle Me Elmo, by… read more
Why We Are Totally In Love with Luvabella
It’s in our nature to nurture. And now, kids can nurture the most interactive and responsive baby doll ever. Spin Master’s Luvabella is an adorable tech-infused baby doll that will delight kids with realistic movements and… read more
What’s Inside the Hatchimals Surprise Egg Is a Jaw-Dropper
This just in: Some jumbo mysterious turquoise and purple eggs have appeared on Earth originating from the far away land of Hatchtopia. Scientists are currently investigating the egg form—it looks to be a Hatchimal,… read more
This Baby Alive Doll Cries Real Tears
Want to teach your LO what it’s like to be a parent when baby is sick? Thanks to Hasbro’s Baby Alive Sweet Tears Baby, kids can take on the role of playing both parent and… read more
Go Big with Inflate-a-mals Stuffed Animals
You’ve never seen a teddy bear go this big before. Inflate-a-mals, from DGL Toys, are new stuffed animals that are huge, cuddly, lightweight, AND easy to store. When they’re pumped full of air, they become huge, adorable companions for… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
