Hot take: “Kid In A Candy Store” by JoJo Siwa is the new “I Want Candy” by Aaron Carter. If you haven’t heard this musical masterpiece yet, you’re missing out. It’s an ode to candy… read more
Become a Candy Queen with the JoJo Siwa Singing Doll
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It’s No Surprise L.O.L. Surprise! Confetti Pop Is the Best One Yet
Don’t worry y’all—the threequel is just as good as the original. Series three of L.O.L. Surprise! is making its way downtown and into store shelves, with more surprises and confetti all jam-packed into a sphere… read more
Luciana Vega Wants to Be the First Person to Go to Mars
At just 11 years old, Luciana Vega has big dreams. Not only does she want to be an astronaut, but she also wants to be the first person to go to Mars ever. She’s passionate… read more
Wonder Crew Buddies Is A Doll Line Inspired By Boys
Most of the dolls we see in the toy aisles have one major thing in common: they’re girls. We’ve seen Baby Alive Sweet Tears Baby Doll, Luvabella, Flip Zee Girls and so many more just… read more
Embrace Peace and Harmony with Enchantimals
We have all taken numerous online quizzes to determine which mysterious animal we most resemble, whether it’s in personality or physical features. I’m pretty certain I share a special bond with doggos, so I’m patiently… read more
Giddy Up with Barbie DreamHorse
Giddy up girl! Barbie just got a new horse and it’s pretty dreamy. Barbie DreamHorse, from Mattel, provides kids with their own a ranch-style Barbie as well as an animated, interactive, walking, and dancing (!!!) horse.… read more
Create Enchanting Choreography with Dance Code featuring Disney Princess Belle
Name a Disney Princess scene more iconic than when Belle enters the ballroom in her gold gown. I’ll wait. Hasbro’s Dance Code featuring Disney Princess Belle lets kids recreate this beloved scene from Beauty and the… read more
These Dolls Go from Baby to Big Girl in Seconds
We’ve heard of reversible shirts, but now, get ready for… reversible dolls. Flip Zee Girls, by Jay@Play, is a line of plush dolls that can be played with in two ways. Each doll comes packaged… read more
Escape to the Magical Land of Amazia with the Talking Luna Petunia Doll
Take one look at Luna Petunia and it’s easy to see, this girl is ready to party. Wide-eyed and rocking a colorful raver-chick ensemble, her energy is contagious. The Talking Luna Petunia Doll, from Funrise,… read more
Tickle Me Elmo Will Have Kids ROFL
Elmo’s got a secret: He’s ticklish—very ticklish. Tickle his furry belly and watch him giggle out of control. Oh yes, Tickle Me Elmo is back, and more modern and giggly than ever! Tickle Me Elmo, by… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
