Unveil your new collectible BFF!
Maya Toys Brings These Magical Pets to Earth
Gallop Into Fantasy Land with this Magical Ride-on Unicorn
Kids’ imaginations will run wild with this ultimate magical creature, rightfully named Sprinkles. Tek Nek Toys’ Rockin’ Rider Sprinkles Stable Unicorn blows similar ride-ons out of the water with endless sprinkles of fun. Personally, I’d… read more
Tiny Toes Are Teeny Dolls with Big Play Value
These teeny little dolls respond to light, touch and motion.
Give Your Playroom the Royal Treatment with Playdate Rapunzel and Maximus
SPONSORED
These life-sized dolls let kids reenact their very favorite Tangled scenes with two of the movie’s stars.
How Sweet It Is To Be Surprised with New Cupcake Surprise!
Perfect for a princess, fairy or all-around party, these delectable dolls from Sunny Days Entertainment will definitely bring the sweetness to any occasion. The Cupcake Surprise scented dolls look like a beautifully decorated cupcake until… read more
Jakks Pacific’s Fancy Nancy Line is Très Chic
Time to break out your French skills: The new Fancy Nancy toys from Jakks Pacific will definitely have kids saying, “That’s fantastique!” If you’re new to all things Fancy Nancy, the line of toys is… read more
FurReal Ricky, the Trick-Lovin’ Pup Is Your New Puppy BFF
Good news, parents: You can now get your kids the puppy they’ve always begged for. Well, sort of. Hasbro‘s FurReal Ricky, the Trick-Lovin’ Pup is an interactive pet that kids ages 4 and up will… read more
Eye Spy Surprises With New L.O.L. Dolls
Kids can unwrap surprises and solve mysteries with L.O.L. Surprise! Under Wraps, series four in the popular line of collectible dolls from MGA Entertainment. This time, kids must put their detective skills into high gear… read more
Take Your Hair Game to the Next Level with Hairdorables
SPONSORED
Got a flair for hair? We’ve got just the doll for you. ICYMI (read: In case you live under a rock), Just Play launched the Hairdorables at the Toy Insider’s very own Sweet Suite 18. The… read more
Jack-Jack Attacks Shows Off Incredible Powers
Raising toddlers can be tough, but imagine if your baby also had superpowers. Jack-Jack Attacks, from Jakks Pacific, brings the most adorable member of the Incredible family to life. Kids can press on Jack-Jack’s tummy… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
