Search...

Expert Reviews
Dolls

January 26, 2021

Enjoy Three Dolls in One with Baby Alive Baby Grows Up

Grow up alongside your baby doll!

Read more
January 5, 2021

Unbox Sweet Surprises with Cry Babies Magic Tears Tutti Frutti

Squeeze the day with these fruit-themed collectibles that cry colored tears!

Read more
January 5, 2021

Spread Love and Positivity with For Keeps Fashion Dolls

These dolls offer fashion fun *and* a positive message!

Read more
December 23, 2020

Kids Can Get Fashion Fabulous with Love, Diana, the Princess of Play

The “Princess of Play” collection is getting a lot bigger!

Read more
December 23, 2020

Discover the Sweet Secrets of the NA! NA! NA! Ultimate Surprise

Discover your inner glam fashionista with these Na! Na! Na! Surprise dolls!

Read more
November 30, 2020

Play Gets Prehistoric with the Cave Club from Mattel

Together, Rockelle and Tyrasaurus are dino-mite!

Read more
November 29, 2020

Learn Designer ‘Dos with these Styling Heads

Learn to create unique hairstyles with this styling head based on the ‘Cute Girls Haristyles’ YouTube channel.

Read more
November 19, 2020

Take Flight with Hatchimals Pixies Crystal Flyers

Take your imagination to new heights!

Read more
November 18, 2020

Style and Surprise with the Love, Diana Mystery Shopper Playset

Play at home like one of YouTube’s biggest stars!

Read more
November 10, 2020

Share Big Adventures with the Journey Girls Dolls

Big adventures with your BFFs have never been more fun!

Read more
2020 Holiday Gift Guide
Hot 20
STEM 10
12 under 12
0-2
3-4
5-7
8+

Industry Trends

Subscribe to
Our Newsletter!

Pop Trends