Shouting “It’s morphin’ time!” is no longer exclusive to The Power Rangers. Designed for kids ages 6 and up, Alpha Group US ’s Screechers Wild is a collection of vehicles that transform themselves into unique… read more
Transform Play with Screechers Wild
Express All the Feels with Mighty Muggs
Your favorite heroes and villains are now going through major mood swings. Mighty Muggs, from Hasbro, puts a new spin on collectibles. Each of these 4-inch figures has a new push-and-turn head feature that instantly… read more
Dream Sweet with Fur Babies World Dream Tree
Get ready for a new magical journey to the Fur Babies World. Let’s start off by introducing you to Fur Babies. Fur Babies, from Moose Toys, are delightfully quirky plush pets with really soft fur… read more
These Squeaky Collectible Pets Can Play Hip Hop or Cartoon Music
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The musical toy mavens behind Beat Bugs now bring you Silly Squeaks. Silly Squeaks, from Blip Toys, are musical pets that make music when kids tap or squeeze them. They make silly sounds, sing five… read more
These New Collectibles SMASH What You Know About Blind Bags
Think I might retire my squishies and fidget spinner as my stress relieving toys, and keep on smashing these bad boys. ZURU introduces Smashers, a line of plastic red balls that each house a zany sports… read more
Poopeez Make a Big Splash
Toilet humor is overflowing, and poop is the new cool. While many strive to be No. 1, this latest trend is perfectly okay with being No. 2. Poopeez, from Basic Fun, is a new web… read more
Unclog a Toilet Full of Surprises with Flush Force
Step right up and peek inside the toilet bowl. Come on, don’t be shy. It’s riddled with cracks—one of them is even sealed up with two criss-crossed Band-Aids. Puddles of neon slime are seeping out.… read more
It’s No Surprise L.O.L. Surprise! Confetti Pop Is the Best One Yet
Don’t worry y’all—the threequel is just as good as the original. Series three of L.O.L. Surprise! is making its way downtown and into store shelves, with more surprises and confetti all jam-packed into a sphere… read more
Soft’n Slo Squishies Peel 2 Reveal Combines Squishies, Surprises, and Playsets
New from ORB, Soft’n Slo Squishies Peel 2 Reveal is a squishy surprise that kids can uncover one layer at a time. Designed for kids ages 8 and up, each Peel 2 Reveal box contains… read more
Shopkins Season 9 Wild Style Is Here—and You Need All of It
They’re here! Season nine Shopkins, from Moose Toys, is hitting retail shelves everywhere, and after seeing this new crop of “Wild Style” creatures and the introduction to Pawville, I have a couple of serious words for Moose… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
