Desserts come and go, but dessert toys are here to stay. Cupcake decorating is a true art form, but what happens when your works of art get a bite taken out of them? Toy companies… read more
Design Frosty Glittery Cupcakes With Sweetlings Sprinkle Shop
These New Slow-Rising Squishies Come Complete with BFFs
The squish is all the rage. Squishies are toys that kids can squish and smash, and then watch them slowly rise back to their original shape. And kids cannot get enough of these smushy collectibles.… read more
Indulge with the Shopkins Shoppies Super Mall
Get in, Shopkins, we’re going shopping. Even the tiniest collectibles deserves a super-sized place to hang out, whether Regina George is taking us or not. As the largest Shopkins play set to date, the Shopkins… read more
Be Your Own Cake Boss with the Whipple Pretend Cake Decorating Set
Whenever I turn on the TV, I go straight for the cake decorating shows. Never mind the fact that you’ll rarely find me actually baking something in the kitchen myself, but there’s just something about… read more
Star Wars: Forces of Destiny Adventure Figures Get Five Stars From Us
Need your Star Wars fix as you wait for the theatrical release of Star Wars: The Last Jedi? While there are a slew of new Star Wars tech toys hitting shelves this fall, such as… read more
CPK Family Grows with Little Sprouts
The latest collectibles craze is coming straight from the cabbage patch. This year, Wicked Cool Toys introduces a whole new crop of Cabbage Patch Kids with Little Sprouts, a line of collectible kid, baby, and… read more
Fingerlings Are Monkey Friends You Wear On Your Fingers
Rings are cute, but monkeys are cuter. Enter Fingerlings, by WowWee, a wearable and adorable baby monkey companion created just for kids’ fingers. These tiny tech monkeys are meant to be worn on the finger… read more
Spin, Rise, and Drive with Shopkins Cutie Cars Drive-Thru Diner
Even Shopkins Cutie Cars need to make a pit stop every now and then, so why not park your adorable automobile at the Cutie Cars Drive-Thru Diner play set? The Cutie Cars Drive-Thru Diner, from… read more
Squish-Dee-Lish Figures Are Animal-Foodie Crosses That You Squish
ICYMI squishies are the newest up-and-coming “Mom, I have to have this” toy. They’re colorful, adorable, and as the name suggests, very squishable. And Jakks Pacific has some squishies that are very hard to resist-y.… read more
Enchant Your Guests with the Happy Places Disney Playset
Nothing is happier than adding a touch of Disney Princess into your home. Happy Places home, that is. Moose Toys’ Happy Places line invites kids to be their guest with the new collectible townhouse featuring… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
