These Desserts Are Meant for Squishing
Here’s a collection of sweet treats that won’t make a mess or require baking. Soft’n Slo Squishies, from ORB, is a collection of non-edible baked goods that are made to squish. As the dessert lover I… read more
Read more
Eggdrop Delivers Toy Surprises to Your Home
The only thing better than finding and collecting surprise toys is having a whole bunch of them delivered right to your doorstep every month. Eggdrop is a monthly subscription box service that delivers a surprise… read more
Read more
Build a Mini Minion Army with Despicable Me Mineez
There are few things worse than going to a movie alone. And with Despicable Me 3 hitting theaters on June 30, no one wants to show up without their crew at their side. With the… read more
Read more
The Fidget Cube Provides Six Sides of Fidgety Goodness
For all the pen chewers and nail biters out there, this one’s for you. A modest Kickstarter goal of $15,000 grew into more than $6.4 million from 154,926 backers. Now through the help of… read more
Read more
Lil’ Butter Series Two Features New Interests & Passions
Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more
Read more
Little Live Pet Chicks are a Delight with Every Hatch
One time I was babysitting my younger cousin, and he accidentally flung one of his Hot Wheels cars so off its track that it hit my face. He started laughing so hard that I really… read more
Read more
Gear Up with New Guardians of the Galaxy Vol. 2 Toys
Get ready to guard the galaxy again. Hasbro’s new line of toys based on Guardians of the Galaxy Vol. 2 is here for kids—and kids at heart—to gear up like Marvel’s craziest intergalactic heroes to… read more
Read more
Get a Good Night’s Sleep with Soft Lites
✋Raise your hand ✋if getting your kids to sleep seems like an impossible feat certain days. Some kids just don’t want to go to bed, firmly stating that they are not tired, they “forgot” how to… read more
Read more
The Hatching Continues with Hatchimals Colleggtibles
Something new is hatching. Spin Master’s interactive Hatchimals were the hottest toy of the year in 2016, selling out at all retailers before Christmas. The magical hybrid animals garnered the attention of millions of kids,… read more
Read more
Tiki Cards Bring Collectibility to Nail Art
Collectibles nowadays come in all shapes and sizes, from dolls and action figures to teeny tiny grocery-themed characters—and now, even nail art. At first glance, Tiki Cards look like normal trading cards, but they’re actually collectible nail stickers.… read more
Read more2020 Holiday Gift Guide
Hot 20
STEM 10
12 under 12
0-2
3-4
5-7
8+
Industry Trends
Pop Trends
