Nothing transports me back to my childhood faster than Lip Smackers lip balm. Not only did it provide all of the moisturizing goodness I needed—and elementary school-aged self deserved—but it also came in a variety… read more
This Kit Provides Layers of DIY Lip Balm Fun
Inflate Cute Critters with Oonies
There’s a new cute group of colorful critters on the scene. They’re called Oonies—and they’re literally blowing up before our eyes. Oonies, by Moose Toys, are tiny inflated animals friends that kids get to create… read more
This Paintbrush Is Basically a Magical Glow Stick
Once upon a time, kids painted with watercolors and made a mess everywhere, leaving us with a new trend in home decor: the “I have kids, sorry” style. The folks at Crayola understood the struggle… read more
Be Your Own Cake Boss with the Whipple Pretend Cake Decorating Set
Whenever I turn on the TV, I go straight for the cake decorating shows. Never mind the fact that you’ll rarely find me actually baking something in the kitchen myself, but there’s just something about… read more
Bring the Spa Home with Alex’s DIY Bath Bombs
There’s nothing like coming home from a long day and taking a soothing bath. Being a kid is hard, right? Now kids can elevate that feeling and bring the spa experience home with the Alex… read more
Create Customized Fragrances with It’s So Me Signature Scent Studio
When people ask me what perfume I’m wearing, I can’t wait to tell them it is an original Stephanie scent. Look out, it’ll hit stores soon! Well, half of that is true. Horizon Group USA’s… read more
Fly Away with Colour-A-Butterfly Fairy Wings
Every fairy needs to earn his or her wings! The Colour-A-Costume Butterfly Fairy Wings set, from Great Pretenders, lets kids ages 3 and up customize their very own set of fluttery wings. One side of these… read more
Digiloom Lets Kids Weave Their Own Custom Designs
The traditional fabric-weaving loom just had an extreme makeover. It’s now instant, part digital, and extremely customizable. Introducing the Digiloom, by WowWee, an app-controlled weaving machine. While weaving typically requires patience and precision, the Digiloom… read more
Draw Your Very Own 3-D Robots With the 3Doodler Start Robotics Pen Set
Bringing art to life has never been easier. With the 3Doodler Start Robotics Pen Set, from Wobbleworks, kids ages 8 and up can engage their inner engineer and create their very own 3-D robots that… read more
Science Comes Out of Your Pen with the Circuit Scribe Basic Kit
Have you ever wanted to draw out your own working lightbulb circuitry using pen and paper? Circuit Scribe lets you do just that! Backed on Kickstarter in 2014, Circuit Scribe is a pen that contains… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
