Living the kid life is hard, especially over summer break. All that staying up late and playing in the sun can really wear one down, and deciding what flavor ice pop to slurp on or… read more
Make Squishy DIY Stress-Ball Balloons with Squoosh-O’s
Smell Like A Donut Shop with Color Wonder Scented Stampers
Anyone down for a chocolate chip cookie? How about a banana cupcake? Or maybe some lime sorbet? No need to choose because calories don’t count with the Crayola Color Wonder Mess-Free Scented Stampers. The set comes… read more
My Paper Dolly Pouchpad Returns Playtime to the Past
Nowadays, if your kid can’t code, are you even doing this whole parenting thing right? Don’t get me wrong, I love a good STEM-inspired robo pet just as much as the next girl, but when… read more
This Drawing Toy is Made for People Who Can’t Draw
Up until yesterday, the only thing I could confidently draw was a stick figure. That was before I discovered smART sketcher. Now, “Because I know you, I have been changed for good.” End scene. smART… read more
Sculpt a Gaggle of Colorful Critters with Hey Clay
Who’s that dino-like creature with rotating teeth, popping open half his head to reveal his gargling yellow tongue? Who’s that giggling pink glob who tugs on his antennas to pull off his eyeballs? No need… read more
Impress Royalty with Real Cooking Princess Cakes Deluxe Baking Set
Betty Crocker has been there for me in all the moments I’ve ever need her in life. Whether it’s brownies, cakes, cupcakes, or something of my own invention, that lovable gal has a mix ready… read more
This New Gemmies Loom Will Make Your Life Sparkle
Honestly, if it has “sparkle” in its name, sign me up. The Gemmies Sparkle Loom, from Basic Fun, lets kids make the perfect accessories for everything in their wardrobe. It’s a unique craft activity experience… read more
Braini Putti Can Bounce, Stretch, Snap and Melt
Step aside, Play-Doh and slime. There’s a new oooey gooey substance that kids are going to want to get their hands on STAT. It’s called Braini Putti, from ORB, and it’s super addicting. Imagine what… read more
Design Trendy #OOTD Styles with Fashion Press Paper Fashion Maker
Trendsetters, unite! Kahootz’s Fashion Plates line gets a makeover this year. The new Fashion Press Paper Fashion Maker lets kids design, create, and style runway looks—no tracing or cutting needed. Simply press, roll, punch, and… read more
Become an Inventor with the 3Doodler Start Product Design Pen Set
Cue the intense music. Dun dun dun dun. You start walking down a long hallway, surrounded by aquariums with swimming sharks. Dun dun dun dun dun. Two mammoth doors slide open, and you step onto a giant carpet. Dun dun… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
