Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more
Lil’ Butter Series Two Features New Interests & Passions
Gear Up with New Guardians of the Galaxy Vol. 2 Toys
Get ready to guard the galaxy again. Hasbro’s new line of toys based on Guardians of the Galaxy Vol. 2 is here for kids—and kids at heart—to gear up like Marvel’s craziest intergalactic heroes to… read more
Roll into Action with PJ Masks Deluxe Vehicles
Batman has the Batmobile, Wonder Woman has her Invisible Jet, and Catboy has his Cat-Car. When it’s time to be a hero, kids can go into the night to save the day with all of… read more
Play with Pride With The Lion Guard Pride Land Deluxe Figure Set
When the show credits start to roll, don’t let kids say goodbye just yet. Thanks to The Lion Guard Pride Lands Deluxe Figure Set from Just Play, kids ages 3 and up can go on extraordinary adventures… read more
Hang Out with the Funniest TMNT Turtle
Talk-to-Me Mikey, from Playmates Toys, is the most interactive TMNT turtle kids could ever imagine. This holiday season, kids can chat, sing, and play with the funniest Ninja Turtle in the whole squad (I firmly… read more
Schleich Does Justice to the DC Super Team
The hype for Batman V Superman: Dawn of Justice is gone, but DC will serve up justice again in 2017 with the Justice League. While we wait for the newest superhero flick to hit… read more
Wrangle the Supernatural with Mattel’s New Ghostbusters Gals
More than three decades ago, one horror comedy film took the supernatural to hilarious new heights. Now, with an all-female ghost-busting crew at the helm, the Ghostbusters reboot is giving fans a chance to revel… read more
It’s a Race Against Time with Hot Wheels Batmobile City Chase Play Set
Batman v Superman: Dawn of Justice is finally here, but you don’t have to sit in a movie theater to watch the crime-fighting heroes duke it out. Mattel sets the stage for the epic battle with its… read more
Jakks Saves the Day with Massive Batman and Superman Figures
Batman and Superman are ready to duke it out on the big screen in just a few more weeks, and just in time for the new movie, Jakks Pacific flies in to save the day with… read more
GoldieBlox Build & Craft Introduces New Characters & STEM Concepts
GoldieBlox, the girl engineer who gets kids interested in STEM concepts, is back this year, and she’s brought some new friends along! Made for kids who love to tinker, each of the four new Build &… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
