Ever try to reach a box of cereal on the top shelf but find yourself just shy of an inch too short? Wouldn’t it be nice if you could stretch your body to any length… read more
This Incredible Power Couple Is #Relationshipgoals
Collect All of the Fierce Mysticons Action Figures
Representation matters, especially in toys. Mysticons Basic Action Figures, from Playmates Toys, join the likes of IAmElemental with strong, independent, and realistic-looking characters for kids. It’s not about girls wanting to play with traditionally “boy”… read more
Defend Gotham with This Battle-Ready Batman
Move over sinister souls, this Batbot is ready to foil your plans. New from Fisher-Price, the Imaginext DC Super Friends Batbot XTreme, lets kids ages 3 and up join forces with a larger-than-life version of… read more
Build the Ultimate Voltron with the Legendary Lion Assortment
There’s nothing quite like making an entire meal from scratch. And you know what they say, that’s true for when you’re building a Voltron, too. Based off the Netflix show, Voltron: Legendary Defender, Playmates Toys‘ Voltron… read more
Get Ready for Takeoff with Super Wings Jett’s Super Robot Suit
Here comes Jett, the fastest plane in the world! Based on the preschool animation series, Super Wings, about a fun-loving jet plane named Jett, kids will have a blast with Super Wings Jett’s Super Robot Suit, from… read more
Take On Galactic Battles with the Latest Power Rangers Zord
The fate of the universe relies solely on you and what you can morph into. No pressure. Fans of the Power Rangers universe, feast your eyes on this masterpiece. Based on Power Rangers Ninja Steel—the 24th season of… read more
Unleash Battle Cries with the Tech-Suit Spider-Man Figure
New York’s world-famous web-slinger is answering the call to action with Hasbro‘s Spider-Man: Homecoming Tech-Suit Spider-Man. Marvel’s newest Spidey-centric film, Spider-Man: Homecoming, hit theaters last weekend, and what better way to celebrate his official return to the big screen than by… read more
Help Save the World with Mattel’s Fierce Line of Wonder Woman Toys
The new Wonder Woman film inspired by the DC Universe hits theaters next week, and marks the first superhero movie in more than a decade to feature a female as its title character. There’s no better… read more
Lil’ Butter Series Two Features New Interests & Passions
Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more
Gear Up with New Guardians of the Galaxy Vol. 2 Toys
Get ready to guard the galaxy again. Hasbro’s new line of toys based on Guardians of the Galaxy Vol. 2 is here for kids—and kids at heart—to gear up like Marvel’s craziest intergalactic heroes to… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
