Nintendo, Institute of Play to Bring Nintendo Labo into U.S. Schools

Nintendo and the Institute of Play teamed up to bring Nintendo Labo kits into elementary classrooms nationwide, combining the play patterns of Nintendo Labo with the basic principles of science, technology, engineering, art, and mathematics (STEAM). Nintendo will provide Nintendo… read more

NFL, Visa Partner for Financial Literacy Video Game

Research shows that one in five teenage students in the U.S. lacks basic financial skills, and the NFL partnered with Visa to change that. Financial Football, a free, downloadable video game, teaches students about smart savings and… read more

Top Toy Trend: Retro Revival

The nostalgia is real. Millennial parents who grew up in the ’80s and ’90s are eager to share their childhood experiences with their kids today, and toy manufacturers are letting them live the dream. From… read more

Top Toy Trends: Classic Comeback

Classic play is here to stay. With so many parents looking for alternatives to screen time, toys that encourage open-ended play are big this year. Play sets, building blocks, and puppets are all making a… read more

Top Toy Trend: Pet-A-Palooza

Every kid wants a pet, and now they can have one of their own, with some, but not ALL of the responsibility. Kids will love to play with and nurture their very own furry friends… read more

Top Toy Trend: Radical Reveals

Plain old blind bags are so 2016. This year, collectibles are full of fun reveals and multiple levels of surprises. From beasts buried in slime to tiny dolls hidden in confetti peppers, these toys are… read more