Fingerlings and L.O.L. Surprise Named Toys of The Year

The Toy Association announced the 18th annual Toy of the Year Award (TOTY) winners and inducted two industry veterans into the Toy Industry Hall of Fame, with proceeds from the awards program and event supporting The Toy Foundation. The event… read more

20Q Returns—and It’s Smarter Than Ever

Get impressed by the guess. If you’ve ever played 20Q, chances are this savvy battery-operated device was able to guess what you were thinking and left you in awe as a kid. 20Q is making… read more

WowWee to Launch Fingerlings Consumer Products Program

WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent. Initial licensees include AllStar Vending,… read more

Mattel Debuts DOS, an UNO Companion Game

What comes after UNO? DOS! Mattel is set to release DOS, the companion game to the classic UNO card game. This is the first game in nearly 50 years from the brand. DOS, which will be… read more

Moose Toys Will Distribute Fur Babies In North America

Moose Toys will debut Fur Babies World at this year’s North American International Toy Fair.  The line was originally created by Golden Bear and supported by a series of YouTube webisodes, but will be distributed by Moose Toys in North America. The line… read more

New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on… read more

New Dr. Seuss Toys are Coming From Aurora!

Aurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be… read more