Top Toy Trend: Retro Revival

The nostalgia is real. Millennial parents who grew up in the ’80s and ’90s are eager to share their childhood experiences with their kids today, and toy manufacturers are letting them live the dream. From… read more

Top Toy Trends: Classic Comeback

Classic play is here to stay. With so many parents looking for alternatives to screen time, toys that encourage open-ended play are big this year. Play sets, building blocks, and puppets are all making a… read more

Top Toy Trend: Pet-A-Palooza

Every kid wants a pet, and now they can have one of their own, with some, but not ALL of the responsibility. Kids will love to play with and nurture their very own furry friends… read more

Top Toy Trend: Radical Reveals

Plain old blind bags are so 2016. This year, collectibles are full of fun reveals and multiple levels of surprises. From beasts buried in slime to tiny dolls hidden in confetti peppers, these toys are… read more

IAmElemental Releases Holiday Gift Sets

IAmElemental issued limited-edition holiday gift sets of its award-winning female superheroes. The gift sets feature female action figures from the company’s Series 1: Courage (Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear) and Series 2: Wisdom… read more

Top Toy Trend: Un-Bored Games

Game companies are ditching traditional boards for more interactive gameplay experiences. With an endless amount of board games out there, and board game clubs popping up in schools across the country, it’s important to stand… read more

Top Toy Trend: All the Feels

Tactile play is back in a big way—you feel us? Kids will love these toys full of slime, squishy, and sequin fun so much that they won’t want to put them down. And they don’t… read more

Top Toy Trend: Gettin’ Gross

Poop and farts and burps, oh my! This year, kids will have a blast with toys that stink—literally. There’s pimple popping, snot slurping, and toilet plunging, and we’re just getting started! These super silly toys,… read more

Hot Holiday Toys on Fox 4 Ft. Myers

Looking for the inside scoop on the hottest toys of the holiday season? Toy Insider’s Chief Toy Officer Laurie Schacht stopped by Fox 4 in Ft. Myers to show off some of the most in-demand toys… read more