Basic Fun!’s Care Bears I Care Bear teaches kids to love the Earth! | Souce: Basic Fun!/the Toy Insider

Each April, we celebrate Earth Day, exchanging tips and tricks on how to adjust our lives in order to make sure that our planet is the healthiest it can be. We raise awareness, share information, plant trees, and shine light on the realities of climate change and what we need to do to make a change.

And sometimes, our toys get in on that conversation, too. The newest Care Bear from Basic Fun! is here to remind kids how important it is to take care of the Earth — not just on Earth Day, but every day! 

Meet: Care Bears I Care Bear, here to make sure that his friends are caring for the environment. He encourages kids to recycle, reduce waste, and to walk or ride their bikes when they can. He has a passion for nature, so nothing is more important to him than keeping the Earth clean for generations to come, and his love of nature is contagious! 

Wearing his heart on his sleeve — or in this case, his belly — his belly badge features a heart and our planet connected by a rainbow. His soft fur is a tie-dye-esque swirl of blue and green, reminiscent of the image of a clean Earth.

Related: Celebrate Earth Day Every Day with 18 New Sustainable Toys and Games

It’s so important for kids to learn how to make small daily adjustments to their life in order for us to make a larger, collective difference for the planet. Recycling and reducing waste are easy ways to fight climate change as an individual, while learning to walk or ride your bike stresses the importance of making adjustments to our commutes that can help build a healthier planet. This Care Bear also opens up conversations for families to have about how the whole household can work together to be more green. 

Plus, I Care Bear is not just all talk — he practices what he preaches. The bear is made from approximately 94% recycled polyester and the box he comes in is made from 100% recycled paper and printed with eco-friendly ink.

I Care Bear teaches us that while it’s important to celebrate Earth Day — we should be take care of our planet, and each other, every day.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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