Key art for The Claw activation | Source: CAMP/The Toy Insider

CAMP, the chain of toy stores known for incorporating active play into the shopping experience, is once again bringing shoppers unconventional whimsy, this time with a huge in-store claw machine. Produced through a partnership with banking company Ally, the claw machine will be offering all sorts of prizes to anyone willing to try their hands at it. 

Many kids know the classic arcade claw machines well, but CAMP and Ally are teaming up to offer a scaled-up version with some scaled-up prizes. The huge claw machine will have eggs that contain tons of toys, some cash prizes, and a golden grand prize egg with $25,000 inside of it. 

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Though the golden egg is the priciest of the prizes, every egg in the claw game will have a prize inside. One in every 10 eggs will feature a cash prize or gift card. The Claw is entirely free to play and will be open to the public from Dec. 5-11 at CAMP Hudson Yards in New York City. But don’t worry if you can’t make it out in person! There’s still a chance to win big with the online Claw sweepstakes. That winner will receive a $10,000 prize through a virtual golden egg.

CAMP and Ally are also handing out toys to those in need. Once one lucky winner grabs the golden egg in-store, the two companies will donate $25,000 worth of toys to the Boys & Girls Clubs of America. 

If you’d like to try your luck (and claw machine skill), head down to the CAMP store in Hudson Yards to see if you can snag the golden egg. And if you’re not nearby, the online Claw sweepstakes will still give you a chance to win!

For more information about The Claw or to enter the sweepstakes, head to