Get ready for the newest collectible friends you won’t be able to help but squeeze.

Bubbleezz, from ORB, will be your new bubbly BFFs. Bubbleezz come in two different sizes—super and jumbo—so you can either display your collection on a shelf or toss them in your backpack for on-the-go fun.

With 24 characters to collect in series one, the characters feature a range of themes, including fruit, animals, desserts, monsters, and more. They have quirky names, such as Ula Purrcorn and Piper Puppyfly, and each features a unique personality and adorable expression.

Now, let’s talk about that squish. Kids will get addicted to these squeezable friends. Each Bubbleezz contains hundreds of Bubbleezz Beadz inside that move around as kids squeeze and transform them—talk about tactile stress relief. The sensation is unlike other squishing toys on the market due to that bubbly texture.

And there’s even more fun to discover inside! Your Bubbleezz friend has a special Power Charm buried within the Bubbleezz Beadz. Each charm represents the unique power that help the Bubbleezz during their adventures in the Bubbleverse—including protecting their world from the Troubleezz. When kids find their charm, they can travel to bubbleezz.com to find out what their unique personality is.

Kids can also explore the entire Bubbleverse online at bubbleezz.com. They can travel through the different worlds, including Mystical Mountain, Magic Metropolis, and Stormy Sea. You can meet each of the Bubbleezz characters, and see what their powers and personalities are, as well as what charms they feature and which size they are. Additionally, you can download the collector’s guide to have on hand while building your collection.