Attention, doll hunters! If you’re also heartbroken over the lack of Bratz dolls on toy shelves for the past couple of years, then you don’t have to wait much longer.
This summer, MGA Entertainment is bringing the Bratz brand back with a whole new look. As if that’s not enough, an app, entertainment content, and a new message platform will launch along with the reinvented dolls.
Kids will see Toys “R” Us, Target, and Wal-Mart shelves FILLED with the new Bratz items this summer. Target will also carry an exclusive apparel and accessories collection from Mighty Fine and Accessories Innovations.
Sakar will have an entire line of Bratz electronics, including earbuds, headphones, Bluetooth speakers,action cams, smartphone cases, flash drives, password diaries, power banks, walkie talkies, and a portable sing-a-long karaoke device molded to resemble the Bratz doll lips.
From bedding to apparel, additional companies rolling out Bratz products include Cardinal Games, Fantasia, Franco Manufacturing, Handcraft Manufacturing, Horizon Group USA, Komar Kids, and Lotta Luv.