Boy Story Action Dolls Break Down Barriers In the One-Sided Doll Market

toy reviews Goal: $25,000
Funding Period: until May 18
Creator: Katie Jarvis

This new company is smashing gender stereotypes one doll at a time.

Boy Story is a new line of 18-inch boy action dolls. Each doll has adjustable ball joints with 11 points of articulation, phthalate-free vinyl heads and limbs for easy clean up, and a cotton twill soft body. Boy dolls from other manufacturers sometimes appear to be wearing makeup, or feature body and facial molds that are identical to girl dolls. But the team behind Boy Story believes that dolls should be as diverse as the kids who play with them.

With detailed facial features, different skin colors, and different hair colors, these dolls represent real boys. They even sport some detailed outfits, complete with real buttons, zippers, brass snaps, laces, cuffed jeans, and tiny shoes. In addition to their everyday ensembles, additional themed outfits will be available, such as soldier, superhero, pilot, and scientist, for extended role-play fun. All of the dolls in this line are compatible with standard 18-inch doll accessories.

The first two boys in the line are Billy and Mason. Billy lives in Louisiana and loves exploring the Bayou; and Mason has a wild imagination and loves to ask questions, visit the library, and solve mysteries. Aspen and Kenji will be the next two characters featured in the Boy Story line of dolls.

Each doll comes with a story to encourage reading and spark imagination, its own Boy Story Certificate of Authenticity, an engraved Boy Story logo on the bottom of each doll’s foot, and production numbers printed on the tag.

Kickstarter donations range from $2 to $5,000 and prizes include a three-piece Boy Story Button Pack, a Boy Story book, limited edition T-Shirts, a wooden Boy Story airplane, action dolls, and more.

Click here to support Boy Story!

2 Responses to “Boy Story Action Dolls Break Down Barriers In the One-Sided Doll Market”

  1. I think your doll looks exceptionally high quality, down to the joints and eyelashes. They are very good- looking. AG dolls converted to “look like boys” always still look like girls. Your boys have the longer male face, which I think you did a fantastic job creating. Way more believable than the conversions. Love them. One reservation. I wish you would not use words like “breaking down barriers,” “stereotypes.” That sounds way too PC, political, and negative. Keep the resentment sounding stuff out. One-sided doll market is okay, but “now the rest of the story,” or “the opposite gender is here!” or “we’ve got the boys to compliment the girls,” something positive. You don’t want to offend half your buyers. That being said, I would like to see your boy dolls getting more publicity and teaming up with American Girl somehow. If I were you, I would make more YouTube commercials, to make them appear more mainstream. The commercial needs to emphasize the “gotta have” component. “Now, what you have all been asking for…” that type of thing. Place a few older boys in your commercials. Toddlers always look up to older boys, but older boys do not look down to toddlers. Hope I have given you some good marketing advice, as a researcher and a consumer.

  2. Karla Laforge

    So damn cool! Seen this on wdiv/Detroit, mi. Hope u knock it out of the park! U should have boys of the military (army, nav, after &marine) dolls. Stories about these boys lives w/ a parent gone should be easily created- long time since I’ve seen a new toy idea, this good. When u make it big, maybe u could remember my veteran kids that myself & our VFW, provide Christmas toys for, one day? We can’t afford them now, but man are these a fab idea!!! – Karla LaForge #1008 VFW/Aux. Waterford, Mi.


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