Three years ago, Jaya Iyer’s son was diagnosed with leukemia, making childhood cancer a personal villain that she’ll do whatever she can to defeat.
As the founder of Svaha, Iyer realized she had a platform to help fight the disease and began selling Be the Hero T-shirts, with 100% of the profits going towards childhood cancer research. Now everyone has the chance to become a hero of their very own.
Every September, which is Childhood Cancer Awareness Month, Svaha releases a new design for the tee. This year, it’s a gray shirt with a golden hero on the front. The words “Be the Hero” are boldly written across it, with “Help fight childhood cancer” beneath. The T-shirt features a gold ribbon, a common symbol of childhood cancer.