Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring.
Batman Unlimited will be introduced as the animated movie, Batman Unlimited: Animal Instincts, which will star Batman along super hero allies The Flash, Red Robin, and Green Arrow. They will come face to face with DC Comics Super Villain, The Penguin, and never-before-seen cyber animals. The movie will be available in May on Blu-ray Combo Pack, DVD, and Digital HD from Warner Bros. Home Entertainment. Warner Bros. will also release 22 stand-alone, two-minute shorts, which will be available for free online. Companion apps will be created for fans to extend and develop their experience.
Mattel will build on its Batman toy line to feature additional Batman Unlimited content, including action figures with Animal Alley accessories, a new Batmobile, and an all-new CybeRex robot dinosaur. In addition, DC Comics master costume partner, Rubie’s Costumes, will create a new line of dress-up and costumes, and toymaker Thinkway will will introduce themed role-play accessories.
In addition, Warner Bros. Animation will release DC Super Friends animated shorts, featuring designs inspired by the Fisher-Price Imaginext DC Super Friends toy line. The 15 three-minute shorts will extend the characters’ storylines for fans to enjoy for free online. Companion apps will accompany the release of the shorts and will offer engaging content for fans to interact with their favorite characters and advance their storylines.
The Fisher-Price line of Imaginext DC Super Friends toys will expand to feature an all-new playset, environments seen in the shorts, and a new design of the Batcave.
“We are thrilled to be working with our Warner Bros., Mattel, and Fisher-Price colleagues to create new Batman and DC Super Friends kids’ content,” DC Entertainment President Diane Nelson says. “These new animated projects will offer all new Batman, Superman, and Wonder Woman adventures that seamlessly jump from toybox to screen.”
