If there is one thing Barbie knows about, it’s fashion. Whether she’s a teacher, a doctor, an astronaut, camping in the woods, hanging out on her yacht, or lounging around her Dream House, you can bet she’s doing it in style. Now Barbie’s adding a little more to the runway with the Barbie Digital Dress doll, from Mattel. Barbie lights up the red carpet and the runway with a dress that makes a customizable digital fashion statement combining fashion, sound-activation, and trendy tech. In fact, Barbie’s black dress uses a 4.5 square-inch resistive touch panel and 114 tri-color LEDs.
Using this LED and touch-screen technology, girls ages 6 and up can create and select their own animated digital designs, which appear on the doll’s dress. Barbie is, of course, always on trend with her fashions, but this doll lets kids get in on the design, in a cool light-up, digital way. Using a finger or the stylus, kids can create their very own designs to give Barbie’s fashion a more personal touch that light up the runway.
The Digital Dress has three modes of play: design, animation, and sound. Kids can choose from ready-to-go graphics such as hearts and fireworks, draw custom designs, and watch designs respond to sound and music. The Barbie Digital Dress doll comes with 15 preloaded designs, in case you’re not feeling so creative, the stylus need to design your own, and the cool ability to have those designs move to the music. Let’s face it: the Barbie Digital Dress doll isn’t just a fancy dress—it’s the star of the fashion show!