If there is one thing Barbie knows about, it’s fashion. Whether she’s a teacher, a doctor, an astronaut, camping in the woods, hanging out on her yacht, or lounging around her Dream House, you can bet she’s doing it in style. Now Barbie’s adding a little more to the runway with the Barbie Digital Dress doll, from Mattel. Barbie lights up the red carpet and the runway with a dress that makes a customizable digital fashion statement combining fashion, sound-activation, and trendy tech. In fact, Barbie’s black dress uses a 4.5 square-inch resistive touch panel and 114 tri-color LEDs.

Using this LED and touch-screen technology, girls ages 6 and up can create and select their own animated digital designs, which appear on the doll’s dress. Barbie is, of course, always on trend with her fashions, but this doll lets kids get in on the design, in a cool light-up, digital way. Using a finger or the stylus, kids can create their very own designs to give Barbie’s fashion a more personal touch that light up the runway.

The Digital Dress has three modes of play: design, animation, and sound. Kids can choose from ready-to-go graphics such as hearts and fireworks, draw custom designs, and watch designs respond to sound and music. The Barbie Digital Dress doll comes with 15 preloaded designs, in case you’re not feeling so creative, the stylus need to design your own, and the cool ability to have those designs move to the music. Let’s face it: the Barbie Digital Dress doll isn’t just a fancy dress—it’s the star of the fashion show!

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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