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Varuni Sinha

Varuni Sinha is an assistant editor at the Adventure Publishing Group. With an avid interest in visual arts, she enjoys writing and editing for The Licensing Book and The Toy Book, leading trade magazines about toys–the first art forms we encounter as children. With expertise in literature, Varuni launched into writing through her thesis on Indian comic superheroes. Fairytales are another major attraction for her roving mind. Recently at Spoleto USA, Varuni mapped the history of all the variations of the Sleeping Beauty tale ever narrated through time. When she is not writing, Varuni loves to paint with her finger and nails. She has held solo and group exhibitions of her work in New Delhi, Chandigarh and Auroville in India. She has also illustrated a children’s book of Japanese Folktales. Follow her on twitter @varunisinha to keep up with her new adventures as she explores the magical world of toys.

Haulin’ Harry Dump Truck Is Ready to Roll

Kids love toy trucks. It’s a classic play pattern that will likely never go away, but some are cooler than others. Cat Roll ’n Go Machines Haulin’ Harry Dump Truck, from Toy State, will surprise kids with… read more

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Care Bears and Cousins Gives Netflix a Loving Hug

Care Bears and Cousins, a CGI-animated series from American Greetings Entertainment, gave Netflix a heartwarming hug on November 6 with tales of sharing and caring that breathe new life into the classic Care Bears brand.… read more

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Learning Is Full of Love with Luv ‘n Learn Friends

What if you go shopping for a toy, but end up bringing home your child’s new best friend? What if this toy can tell kids stories at bedtime, play games with them when they want… read more

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Think Outside the Box with RiddleCube

Shapes fascinate children. The sheer magic of one shape transforming into another like robots in Transformers or wizards in Harry Potter sends kids’ imaginations into overdrive. RiddleCube, a game from Educational Insights, allows kids ages 8 and up to make as many as 200 shapes… read more

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Test Your Eye Q with Eye Know

Did you know that Tom Cruise was studying to become a priest in his teens, or that Baboons live on the ground and not in trees, or that the Great Wall of China is only rumored to… read more

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Bright Beats Smart Touch Play Space Gets Babies Into the Groove

Babies grow up fast, and that means they grow out of their toys fast, too. But some toys are made with kids’ development in mind, evolving with babies as they transition from sitting, to crawling, to… read more

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It’s Lights, Camera, Action! with Crayola’s Easy Animation Studio

Animated films and TV series are a staple in any household with kids of all ages. From Disney classics like Snow White to new favorites like Inside Out, animation engages kids while tugging at our… read more

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Shopkins Scoops Ice Cream Truck is a Sweet Treat on Wheels

As the leaves begin to change color, winter draws close, and you wish for one last summer day, the Shopkins Scoops Ice Cream Truck, from Moose Toys, could be your only respite. With this cool truck you can drive around Shopville… read more

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StarLily Brings Sparkling Fantasy to Life

FurReal Friends StarLily, My Magical Unicorn, from Hasbro, is a mystical unicorn with sparkling eyes, velvet skin, fluttering wings, and a colorful horn that will make kids believe in the power of fairy tales. Ideal… read more

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Bellz! Wiggles Game Time into Busy Lives

If you have fifteen minutes up your sleeve and your children close by, Bellz!, a simple yet challenging game from Wiggles 3D, is just what you need. Created for kids ages 6 and up, this magnetic… read more

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