Get ready to glide into fun during our #MorfBoard Twitter Party, sponsored by Jakks Pacific, on Friday, March 9 from 11 a.m.-12 p.m. EST! Learn all about MorfBoard, the new ride-on component system that introduces kids… read more
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The future is now Augie. Augie Augmented Reality Robot, from Pai Technology, merges two popular trends in the toy aisles right now: coding and augmented reality (AR). The minibot is designed for preschool kids and… read more
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Aurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be… read more
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Get ready to slow-rise into fun during our #SquishySurprise Twitter Party, sponsored by ORB, on Friday, Feb. 16 from 11 a.m.-12 p.m. EST! Learn all about the newest Soft’n Slo Squishies, Surprise and Peel 2 Reveal! … read more
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Up until yesterday, the only thing I could confidently draw was a stick figure. That was before I discovered smART sketcher. Now, “Because I know you, I have been changed for good.” End scene. smART… read more
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Mattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global… read more
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There are two types of babies: those that sleep through the night and those that most certainly do not. Many newborn parents are faced with the latter, and in turn, sleepless nights and exhausting days.… read more
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Pull on your PJs and get ready for some crime-fighting fun during a #PJMasks Twitter Party, sponsored by Just Play, on Friday, Jan. 12 from 11 a.m.-12 p.m. EST. Take part in an hour full of fun,… read more
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Last year, CHiP rolled his way right into our hearts. And now, a CHiP Jr. is upon us! Or, as WowWee likes to call these cuties, Chippies. Be still, my beating heart. The new line… read more
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Out with the old and in with the new? More like, reinvent the old and make it new. The toy industry is constantly upping its game, adding shiny, new playthings for kids to obsess over… read more
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Stephanie Grassullo