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Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

MYOM: Make Your Own Mario

I played a lot of Super Mario Bros. when I was younger, and like anyone who immerses themselves in an activity for a lengthy amount of time, there reached a point where I started to… read more

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Stikbot Is the App-propriate Toy for Young Animators

Stop motion is one of the most popular forms of animation. There is something inherently fascinating about watching an object come to life and move on its own. With StikBot, from Zing Toys, kids have the basic… read more

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Road Rippers: Not the Same Old Song and Dancing Car

The Road Rippers Dancing Car, from Toy State, has everything that the really young set would want for vehicle play. Available in both Mini Couper S and Volkswagen Beetle, each car boasts a sleek design… read more

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A Jem of an Idea: Songs from ’80s Cartoon Series Get an Update

Jem, which first appeared on TV and in toy stores during the ’80s, centered on Jerrica Benton, a young music executive by day who moonlighted as a rock star. This year, the franchise is making… read more

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Alex Brands’ Zoob Z-Strux Line Is All About Constructive Play

With the Zoob Z-Strux line, from Alex Brands, kids can build a range of construction vehicles using the Zoob building system. The Z-Strux series includes a lifter, a drill, and a crane, and each set… read more

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Dohdles! Game Perfects Imperfection

In Dohdles!, from Thames & Kosmos, the key is not getting things perfect to begin with. In this game that combines arts and crafts, guessing, and even a little bit of target practice, three to… read more

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Growing Up in the City Can Be Educational, Especially If It’s Toca Life: City

When you’re a kid, what greater adventure is there than going for a haircut, trying to cook a meal, or hanging out with friends? All the keys for unlocking a unique experience are present in… read more

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The Adventure Expands with Lost Cities: The Board Game

If you haven’t yet played Lost Cities: The Original Card Game, from Thames & Kosmos, you’re missing out on a terrific game that might seem like it relies on the luck of the draw, but… read more

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Canal Toys Launches Selfie Kits for Kids and Families

It’s the picture of a perfect toy! Canal Toys will put a new spin on selfies with its soon-to-be released selfie kits for tweens, teens, and families. The Selfie Photo Fun kits include a selfie stick, themed… read more

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Lay It or Break It Is a Most Egg-celent Time

Some games lean heavily on design, while others offer a unique and imaginative play pattern. Then there are games such as Lay It or Break It, from Fotorama USA, which does both. It requires players… read more

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