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Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.

Jyrobike Inc. Creates the World’s First Auto Balance Bicycle

Goal: $100,000 Funding Period: June 3, 2014-July 3, 3014 Creator: Jyrobike Inc. Jyrobike Inc. has gotten rid of the concept of training wheels and pedal-less bikes, all while revolutionizing a kid’s first bike riding experience.… read more

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CrossWays Is an Original Strategy Game

It sounds easy enough to place markers on a board get from one side of the board to the other, right? Wrong. CrossWays from USAopoly is a fresh and exciting board game that combines playing… read more

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Telestrations is a Hilarious Spin of the Classic Telephone Game

There was something amusing about the game of Telephone, where a group comes up with one simple phrase that turned into a completely different, nightmarish result. It was miscommunication at its best. USAopoly has revolutionized… read more

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IAmElemental Expands the Traditional Action Figure Category

Goal: $35,000 Funding Period: May 13, 2014-June 12, 2014 Stretch Goal: 3,596 backers Creator: IAmElemental The team at IAmElemental created their line of action figures when they saw that the typical female action figure on… read more

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The Virtuals Use Augmented Reality to Encourage Character Virtues in Kids

Goal: $24,000 CAD Funding Period: May 23, 2014-June 24, 2014 Creator: UnitedFamily UnitedFamily has created a new world of superheroes to help inspire kids to practice virtuous behavior, overcome challenges, and making the world a… read more

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GoldieBlox and the Parade Float Teaches Kids Engineering Concepts

GoldieBlox has done it again with this fun kit in its line of engineering toys, GoldieBlox and the Parade Float. GoldieBlox produces storybook/play sets for girls that are specifically designed toward the way girls would… read more

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Expressaló Embraces the Next Generation of Greeting Cards

Goal: $20,000 Funding Period: May 12, 2014-June 21, 2014 Stretch Goal: $80,000 Creator: Juan Faustin of Faustin Bros. Expressaló was designed to merge the worlds of toys, gifts, and greeting cards.  This new concept includes… read more

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JUMBiES Takes On Diversity and Tolerance with Jumbled Stuffed Animals

Goal: $17,500 Funding Period: May 28, 2014-June 27, 2014 Creator: JUMBiES JUMBiES is a line of plush that combines two animals in one and were created to help teach kids about diversity and tolerance. The… read more

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EcoTruck is a Safe, Sustainable Toy

Goal: $15,000 Funding Period: May 4, 2014-June 8, 2014 Creator: Luke’s Toy Factory The EcoTruck is a recycled, safe, and sustainable toy that is made in the U.S. The toy has the look and feel… read more

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Surprise Butterfly Diary Is a Must-Have for Every Flutterbye Fairy Fan

The Surprise Butterfly Diary had me at “Surprise.” This adorable book-turned-storage unit from Spin Master brings all the fun of having a diary while being deceivingly discreet. And, best of all, you can wind up… read more

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